Posts Tagged ‘Advertising’

RIM’s new loves: OpenGL ES, Java GUI Builder, Advertising and Push Services

We’ve already talked about some of the news from the first day of the 2009 BlackBerry Developers Conference, but another blast of PR from RIM has hit out inboxes, and wow, are we ever excited. The biggest news of the…

Palm’s location-based advertising patent likely sheds light on background location reporting in webOS

Remember last month when a developer revealed some hidden functionality in webOS that periodically reports a user’s location back to Palm? Well as it turns out, the reasoning behind the Big Brother-esque move may be even worse than you think.…

Microsoft and Yahoo ink search deal

Microsoft and Yahoo fiiiiiiiiiiinally announced a search partnership this morning, bringing to an end months of endless rumors and speculation. The deal will provide Microsoft with a 10-year license to use Yahoo’s core search technologies and integrate Yahoo’s platform into…

Microsoft to debut Bing search engine alongside $80 million ad campaign

It’s been a while since rumblings of Kumo, Microsoft’s codename for its new searching engine offering, made the rounds. From the looks of things, that’s about to change… Big time. Redmond is said to be preparing to launch Kumo —…

Nokia Aeon concept phone hits the big screen with a lead role

We know Nokia loves showing off its wares in movies and music videos but it looks like the Finnish handset slinger may have taken its obsession with film to the next level. Forget brief cameos like The Dark Knight and…

Microsoft’s new $150 million ad campaign stresses frugal enterprise solutions

Microsoft’s latest ad campaign, which began its run this past Sunday, is a sharp departure from the widely publicized I’m a PC campaign that has seemingly been successful for Redmond. No, it’s not just the fact that it will carry…

TiVo increasing on-screen ads, cable companies rejoice

Sometimes you just have to sit back and wonder what TiVo is thinking. Apparently the biz dev team there doesn’t think the unending onslaught of television commercials is enough to drive the average television watcher completely insane, so it seems…

Microsoft prepares to launch its own clothing line; no, seriously

We’re not exactly sure if this is one of the worst marketing ploys ever, or one of the best. All we know for sure however, is that you can bet the bank that you will definitely find an MS DOS…

iPhone 3G ad banned in the UK by Advertising Standards Authority

Across the pond in the UK, they do in fact have something very foreign to us here in America called advertising standards. Apparently, in some cases at least, companies are actually held accountable for claims made in their advertisements. Crazy,…

Nokia allocates $150 million for Nseries advertising

Sure, it’s highly unlikely that we’ll see Seinfeld score another easy $10 million like he did from Microsoft but it would definitely be an interesting ad run. Nokia is a big company with a big budget and even bigger problems.…

YouTube to sell games and music in an effort to boost revenue

As if Google-owned YouTube wasn’t making enough money in ad revenue, they’ve decided to start peddling music and games for a little monetary boost. For now, it’s an experimental project and they’ll be attempting to sell music, videos, TV shows……

“I’m a PC” Commercials Made on a Mac?

File this one under irony. It turns out that metadata within the creative copy images from it’s latest “I’m a PC” campaign has bitten Microsoft in the, umm, butt. A Flickr user has done some digging and discovered much of…

Microsoft Releases First Round of “I’m a PC” Commercials

Well there you have it. Microsoft did in fact ditch its Seinfeld / Gates campaign at least temporarily, in favor of a new run directly targeting Apple’s “I’m a Mac” ads. The new series of commercials features an eclectic bunch…