Today, Roku announced a partnership with consumer movie company Flixster that will bring HD movie trailers right to your television. The new service will allow Roku owners to “search Flixster’s entire database of movie trailers and then search for those same movies to watch through one of Roku’s partners including Netflix and Amazon Video On Demand.” The trailers will be for unreleased and released movies; ratings from Rotten Tomatoes will also be displayed. Flixster has mobile applications for Android, BlackBerry, iPhone, and webOS as well as a WAP site. Hit the jump for the full release.
Flixster Brings Streaming Movie Trailers to TV in Partnership With Roku
The World’s Biggest Online Movie CommunityDebuts on Roku’s Streaming Media Players
SAN FRANCISCO (August 3, 2010) – “Coming attractions” can be the best part of a movie experience, and now movie fans can watch trailers for upcoming movies (both theatrical and on DVD/VOD releases) on their home television sets as Flixster, the world’s biggest online movie community, teams with Roku Inc., maker of the popular and award-winning family of Roku streaming media players.
Flixster on Roku will also offer the widely recognized Tomatometer® scores from Rotten Tomatoes, which will help users make their moviegoing and in-home film experiences richer.
Roku players already offer a wide range of entertainment options, and the addition of Flixster trailers means that movie lovers can explore the newest cinematic offerings on their TV in high definition as they decide which movies to see. Better yet, using Flixster, Roku customers can search Flixster’s entire database of movie trailers and then search for those same movies to watch through one of Roku’s partners including Netflix and Amazon Video On Demand.
“Flixster has quickly become one of the most well-known and trusted movie brands among consumers, who associate Flixster with learning about the newest film entertainment,” said Anthony Wood, founder and CEO of Roku, Inc. “We think there is a great fit between discovering movies with Flixster and watching them on-demand on the Roku player.”
Steve Polsky, president and COO of Flixster Inc., added, “Roku brings us a brand-new platform to reach moviegoers, and makes a great addition to our online sites and our fast-growing mobile apps, which have become the leader in their space. We want to be wherever moviegoers are, and Roku helps us reach them in new ways.”
By choosing Roku as its first launch partner in the home entertainment category, Flixster joins major entertainment partners including Netflix (Nasdaq: NFLX), Amazon Video on Demand (Nasdaq: AMZN), MLB.TV, the Ultimate Fighting Championship®.
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