Canada’s DAVE Wireless becomes Mobilicity, launches this spring

mobilicity-logo

New entrant WIND Mobile may have been getting the lion’s share of media attention in Canada thanks to parent company Globalive’s notorious battle with the CRTC, but today Data & Audio-Visual Enterprises announced it will begin offering its AWS 3G services as early as this spring under the brand name Mobilicity. With a battle cry of “Mobilicity: My Phone. My City. My Way”, all we know at this point in time is that its “value-packed unlimited plans” with contract-free services will kick off in Toronto this spring followed by Vancouver, Edmonton, Calgary and Ottawa later in the year. Plan pricing as well as specifics about handsets have not been announced, but we do know that at the very least Nokia, RIM and Sony Ericsson will be well represented. So what say you, Canadians? Are you ready for another non-subsidizing carrier to enter the Canadian marketplace?

Fun fact: Mobilicity will become Canada’s seventh UMTS/HSPA carrier (Bell, Fido, Rogers, TELUS, WIND and Virgin are the others) and second to utilize AWS 3G.

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38 Responses to “Canada’s DAVE Wireless becomes Mobilicity, launches this spring”

  1. 1
    Frogford Ryder says:

    Cool … its an anagram of “Yo, I climb it”

    Liked. Thumb up Thumb down +5

  2. 2
    jcutner says:

    more competition the better for consumers

    Thumb up Thumb down +3

  3. 3
    abcd says:

    there’s more than 7, the province of Saskatchewan has their own called sasktel

    Thumb up Thumb down 0

  4. 4
    Rich says:

    Awesome! Choice is a good thing.

    Thumb up Thumb down +3

  5. 5

    This comment has been seriously disliked. Click here to see.

    Disliked. Thumb up Thumb down -7

    • Anojaan says:

      Bell and Telus are separate……Virgin on the other hand is owned by Bell

      Liked. Thumb up Thumb down +13

    • Romes says:

      Check your facts, Bell does not own Telus…Bell owns Virgin, Rogers owns Fido

      Liked. Thumb up Thumb down +9

      • Matt says:

        Although Telus and Bell have been doing a joint build-out of their new 3G network…

        If the point of the article is “Look how many people are providing 3G!” I think counting Bell/Telus/Virgin together makes sense.

        Even though there are arguably 7 companies out there, there are only 4 networks.

        Thumb up Thumb down +2

        • Matt says:

          Er…3 networks.

          Bell/Telus/Virgin
          Rogers/Fido
          WIND

          Liked. Thumb up Thumb down +6

          • Tdot34 says:

            3 networks yes….Bell and TELUS network share

            4 Companies, you guys are also missing two, Solo and Koodoo.

            Bell the parent of Virgin and SOLO
            TELUS parent of Koodoo
            Rogers parent of Fido
            Wind

            Thumb up Thumb down 0

  6. 6
    Samarcande says:

    This comment has been seriously disliked. Click here to see.

    Disliked. Thumb up Thumb down -9

  7. 7
    Truth says:

    Think Mobilicity will get the same free pass from BGR as Wind got?

    Thumb up Thumb down -5

  8. 8
    joe says:

    What about MTS Allstream? Aren’t they getting an HSPA network as well?

    Next up are Shaw, Videotron and EastLink.

    It’s just one big HSPA party in Canada… Public Mobile is not invited.

    Thumb up Thumb down +1

  9. 9
    • Y.S says:

      Canada has had WiMax for a while but its under another name or something, I think Inukshuk Internet Inc. Like their portable internet but they never really transferred it to their handsets seeing there hasn’t been any handsets to handle it.

      Thumb up Thumb down +2

  10. 10
    mingkee says:

    Mobilicity should be the luckiest carrier as there’re a lot of AWS supported 3G hardware.

    Thumb up Thumb down 0

  11. 11
    TNSF says:

    LAME

    People won’t even be able to pronounce it properly. It will end up being Moblicity.

    Why would any company choose this name?

    Thumb up Thumb down +3

  12. 12
    Chink Zip says:

    This comment has been seriously disliked. Click here to see.

    Disliked. Thumb up Thumb down -34

  13. 13
    LaToya (AKA Digital Nightmare) says:

    I don’t get why they just shouldn’t force this and WIND to merge, as they’ll never have significant market-share compared to Rogers, Bell, or Telus…

    Thumb up Thumb down -5

  14. 14
    I hate chink zip says:

    This comment has been seriously disliked. Click here to see.

    Disliked. Thumb up Thumb down -10

  15. 15
    I hate chink zip (NOW) is Chris L. says:

    This comment has been seriously disliked. Click here to see.

    Disliked. Thumb up Thumb down -7

    • Versed says:

      Look because this guys is a tard, doesn’t mean you have to lump all of us down here with him. Every country has its fair share of “tools”. No exceptions.

      Thumb up Thumb down +2

  16. 16
    Chris L. says:

    I hope that this mobilicity company treats its customers better than telus
    cause I have been with rogers as well
    minus the internet stick and I think that they are both ridiculous.

    Thumb up Thumb down +2

  17. 17
    Y.S says:

    I just cant wait to see their plans and the phones they will be offering. I wonder if it will hurt WIND.

    I can’t wait for Videotron.

    Thumb up Thumb down +1

  18. 18
    HO says:

    uhhhh….so they will run UMTS/HSPA….by chance if I’m correct that means iPhones???, if so I c a dark time for Rogers, Fido, Bell, Telus and Virgin, dark times I say…

    Thumb up Thumb down 0

    • TM says:

      There wont be dark times. As much as I hate the big 3 they will eventually be forced to change there plans to compete.

      Thumb up Thumb down 0

  19. 19
    Tom says:

    as much as people complain about 2-3 year contracts on other carries, not too many people like spending $130-$450 for a cell phone, and then only be able to use it in 2 limited areas across Canada.

    Thumb up Thumb down +1

  20. 20
    danheb says:

    @Romes,

    True that Bell doesn’t own Telus or vice versa!
    But since their 3G network is the same one that they share, one thing is sure, they won’t compete eachother by offering better deals to customer… For many years Bell and Telus are offering the exact same things to it’s customers…
    if you look towards 3G offering accross Canada, there is still only 2 companies

    - Telus / Bell
    - Rogers / Fido

    All the others are not across Canada which could mean roaming and long distance charges if you travel a little

    - Dave (localised first than all except Quebec)
    - Mobilicity (localisez first than all except Quebec)
    - Videotron (Quebec only)

    So nothing will change!!!

    Posted from BGR Mobile (iPhone).

    Thumb up Thumb down 0

    • Y.S says:

      What your getting at is true. Thing is WIND, Mobilicity and Videotron should partner up and offer a carrier to rival but will not happen.

      Thing is smaller carriers do work also though. Depending on the individual. I am planning on switching to Videotron seeing I never really Quebec and if I do I just pop in a T-Mobile prepaid SIM, seeing I spend more time in the US than in other parts of Canada.

      Thumb up Thumb down +1

      • Tdot34 says:

        It will probably happen in the future, like 5-7 years from now when those 3 companies are bigger, bu tdont have enough spectrum to become a true national player like Robellus. Wind has deep pockets so expect them to buy out the other two.

        Thumb up Thumb down 0

  21. 21
    Pay Too Much says:

    Name is okay, design and webpage are great. I’m glad there will be a new Canadian alternative rather than just Egyptian.

    Thumb up Thumb down 0

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