AT&T goes head to head with Verizon, drops prices on its unlimited plans

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You knew it was coming but, wow, that was fast. The same day Verizon Wireless announced its new unlimited plans (and a day after we leaked it), AT&T also announced that it is dropping its Unlimited Talk plan to $69.99 monthly for individuals and $119 for Family Talk customers (two lines), matching Verizon’s latest unlimited offerings to a tee. Unlimited Talk & Text plans for its Quick Messaging devices will also match Verizon’s offering, coming in at a competitive $89.99 monthly for individuals and $149.99 for two lines on a Family Talk plan. Last but not least, AT&T will offer its Unlimited Voice and Data plan for smartphone customers, including iPhone owners, at a monthly cost of $99 for individuals and  $179.99 for two lines on a Family Talk plan. Unlimited texting plans remain the same at $20 per month for individuals and $30 per month for Family Talk customers. All prices go into effect Monday, January 18th. Press release after the jump.

Thanks, Rich!

AT&T Announces New Unlimited Plans

Smartphone Leader Increases Value of Nation’s Fastest 3G Network and Wide Selection of Industry-Leading Devices

DALLAS, Jan. 15 /PRNewswire-FirstCall/ — AT&T* today announced new unlimited plans across all devices –including its industry-leading lineup of smartphones — to provide more value and choice for customers who want to talk, text and surf on the nation’s fastest 3G network.

“With more than twice the number of smartphone customers as our nearest competitor, we are committed to offering great value and choice for customers who want to talk, text and surf on the nation’s fastest 3G network,” said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. “Our new plans reflect customers’ continuing desire to do more with their phones – including talking and browsing the Web at the same time.  Plus these new plans make it even more attractive to choose AT&T which already offers customers the best 3G experience and the industry’s most popular and innovative devices.”

The new plans, which will be available beginning Monday, Jan. 18, can be ordered at AT&T’s 2,200 company-owned retail stores and kiosks, through convenient online service at www.att.com, or at one of the thousands of authorized AT&T retail locations.

  • Feature Phone customers may choose unlimited talk for $69.99. Family Talk customers (prices assume two lines) may choose unlimited talk for $119.99 per month.  Texting plans remain unchanged at $20 for unlimited plans for individuals and $30 for Family Talk plans.
  • Quick Messaging Device customers may choose unlimited talk and text for $89.99 per month. Quick Messaging Device customers with Family Talk plans may choose unlimited talk and text for $149.99 per month (for two lines). These prices include a required minimum of $20 per month for individual plans and $30 per month for Family Talk plans in texting and/or Web browsing plans for new and upgrading customers.
  • All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99.  For smartphone customers with Family Talk plans (prices assume 2 smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.

Beginning Monday, existing AT&T customers can change to any of the new plans without penalty or contract extension with the online account management tool at www.att.com/wireless.

AT&T customers enjoy the ability to talk and browse the Web at the same time on AT&T’s 3G network, the nation’s fastest, which covers more than 230 million people across the nation.

For customers who do not choose an unlimited voice plan, AT&T offers Rollover, which lets customers keep the minutes they don’t use.  In addition, AT&T offers A-List, which offers unlimited calling to up to 10 domestic phone numbers.

For the complete array of AT&T offerings, visit www.att.com.

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178 Responses to “AT&T goes head to head with Verizon, drops prices on its unlimited plans”

  1. 101
    diabl0 says:

    T-MOBILE:
    Unlimited Talk 49.99 ($20 lower than ATT)
    Unlimited Talk + Text 59.99 ($30 lower than ATT)
    Unlimited Talk + Text + Web 79.99 ($20 lower than ATT)
    sorry ATT.

    If I were you i’ll be calling Luke Wilson now! http://bit.ly/luke-wilson-headless-ads-worst

    lol that was funny victoria.

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  2. 102
    shaddrock says:

    finally lower prices

    Posted from BGR Mobile (iPhone).

    Thumb up Thumb down +1

  3. 103
    detroitmak says:

    Now what they could do is be progressive and add some more anytime minutes to their 39.99 & 59.99 plans… and maybe add a $49.99 price point.

    Thumb up Thumb down +1

  4. 104
    CorkyT74 says:

    I work for AT&T, what really ticks me off is now the messaging non-smart phones require the unlimited messaging or unlimited data to activate them. Before today, the unlimited medianet or unlimited text was required for rebate, but as of today you cannot have a Neon for example unless you have unlimited medianet or text. If you remove it, they’ll call you and let you know it will be added for you, just like the smartphone data plans. 200 text and 1500 text packages don’t justify a messaging phone anymore.

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  5. 105
    TreJ says:

    It’s sad to watch all of the carrier employees bitching and whining about each other, followed by a corporate brain washed plug of why their company is best. The deals are never “Great”, but competition is healthy and when big companies make price moves to lower cost we should all applaude. Save your sales pitches for your customers.

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  6. 106
    adam says:

    Wow! Miguel Alvarez is a fuckin dork. Get a life loser!

    Thumb up Thumb down +1

  7. 107
    RLme says:

    $179.00 Would be a $10 increase for my two iPhone family.
    With 850 Min Rollover plan and 1500 txt for both, there is no way I would be switching.

    Thumb up Thumb down +1

  8. 107.1
  9. 107.1
  10. 107.1
  11. 107.1
    Super miguel says:

    Is’nt everyone on here pushing propoganda for their carrier of choice? Or do you have your boyfriends nutsack over your eyelids right now and you are having trouble reading. Looooooooooooser!

    http://www.miguelisadumbass.com/story/miguel-doesn‘t-know-shit/2010-1-16

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  12. 107.1
    Super miguel says:

    ;-) ;-) ;-)

    Looooooooooooser!

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  13. 107.1
  14. 107.1
    Super miguel says:

    Dude, you always say the same shit on every post. Come up with something new and fresh. You can tell no one likes you or the crap you post.

    Thumb up Thumb down -2

  15. 107.1
    Super miguel says:

    Did your feelings get hurt…..I’m not sorry.

    Thumb up Thumb down -3

  16. 107.1
    Super miguel says:

    Your right, i can see how concerned you are with my posts……You respond to every one of them!!!!!

    Thumb up Thumb down -2

  17. 107.1
    Super miguel says:

    Do you have a life miguel? Seriously, you are on this board like 24/7 looking at every single post where i might respond to you. I know being a nerd in highschool was probably tough on you but maybe you should try going out and finding a female friend or something. Then maybe you wouldn’t hang out on a cell phone website so much…..Loooooooooooooser!!!

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  18. Super miguel says:

    Wow, took you 23 minutes to respond. It goes both ways buddy boy ;-) )Thought i would throw a wink at you as you like to always wink at me). I gotta tell you, i love your comebacks. I thought that some of those combacks when out in 3rd grade but you bring them back with style.

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  19. Super miguel says:

    What??????????? Lets tally up all of your negatives in all the posts you have every made and lets see who needs to be flushed. ;-)

    Thumb up Thumb down 0

  20. 107.1
    CorkyT74 says:

    Yep, $15 for 1500 messages… which does NOT qualify you for a full qwerty messaging phone. I wish the zombie-apocalypse would hurry up and get here.

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