Best Buy Mobile’s Holiday Playbook: Upcoming Android launches, BlackBerry devices, Nokia Booklet
We were lucky enough to get our hands on Best Buy Mobile’s entire Holiday Playbook and after combing through it, there’s a couple little nice nuggets of information. Really more confirmations than anything else, but hey, we aren’t ones to turn down info. Before we get to handsets specifically, it seems Best Buy has some pretty hard statistics on sales opportunities — check this out:
- The average store sees over 64,000 customers during October and November
- Out of those customers, only 1% receive an upgrade eligibility check on their accounts
- Of the 1% who get upgrade checks, around 30% are actually eligible for upgrades
- If stores increase the amount of customers checked to 2% from 1%, Best Buy Mobile would see an increase in revenue of around $20,000 for those two months, just off upgrading individuals
- After customers upgrade their handsets at Best Buy Mobile, around 16% of them come back and make other purchases later
They’ve really got it locked down, huh? Smart, smart, smart. Hit the break for some other juicy information we gathered!
In terms of hot upcoming products from now until the end of the year, here’s what Best Buy Mobile is pitching their sales staff to be ready for:
- Nokia Booklet netbook — October 25th launch, and can be activated on AT&T
- Sprint HTC Hero — launching October 11th with a presale going on now
- Sprint Palm Pixi — launch date TBD
- Verizon Storm II — launch date TBD
- Verizon Android device — launch date TBD
- T-Mobile CLIQ — launch date TBD (but we obviously know it’s shipping after October 19th up until general release November 2nd)
- “New BlackBerry devices across multiple carriers” — launch date TBD
- There will be a “host of devices launch in late October and November for all carriers.” Multiple Android launches across multiple carriers and “new technology which doesn’t exist today.”
The rest of the playbook just outlines what stores should do for key dates and Holiday sales planning, other merchandising information and what not.
yes they do. they match all prices from all stores excluding websites. price matching = and increase in market share = increased revenue/notional margin
@StevenGlansburg…Just as funny are VZW *subscribers* who insist the iPhones coming this fall or the spring. Dream on.
I’m still betting on 2012.
iPhone wont exist in 2012. Android FTW.
Just to clear up speculation…
Ive personally worked different management positions for about 4 years now and currently am. As far as BBYM mobile goes..with the merger of carphone warehouse the unrivaled phone store of europe , BB Mobile has began capturing more and more customers. no company i have ever worked for has provided more benefits and prizes and trips and recognition…therefore, commission was never a need when i worked hourly stocking DVDS. The reason being…along with no rebates, Reward Zone, free data transfers, smartphone setups and price matching…competitors find it very hard to compete. In the end, a non commissioned sales environment is a more customer friendly environment and i think mostly all of us can agree with that.
We do have some great phones coming out and each BBYM does not have live phones for multple reasons…expenses…theft…etc…howevever, most stores keep live demos of the major phones in their cabinets…i for one have the pre..instinct hd, 3gs, tour, bold, env3, etc…
and in the 50+ stores ive seen training or being trained …any bb associate wil gladly open and fire up any phone for you to demo
i agree the experience may differ from BB to BB buy majority of BB at least on the west coast for my knowledge, is very aggressive and would honor any loyalty deal if it menat pleasing a customer and retaining the business to prove a higher level of service.
Iphone will not be on verizon! period….possible 2011 or 12. just go pop in a verizon SIm from their GSM compatible phones and get your verizon logo haha…
Just wanted to clear that stuff up..
Does the cliq only come out not on verizon? is there a chance it will be on verizon?
“Don Said:
iPhone wont exist in 2012. Android FTW.”
You crazy non-believer. Nothing will exist in 2012.
WOW, 18 Grand….they will surely go out of business withought you as there customer….I love reading these things, very entertaining.