Sony Ericsson unveils the Xperia Pureness; the phone with a name almost as bizarre as its design

Remember that extremely weird Sony Ericsson handset codenamed “Kiki” that you didn’t care about because you were too busy ogling the X3 aka “Rachael”? Well as it turns out, our favorite wireless JV managed to announce it with a name even more ridiculous than Kiki. Behold: The Sony Ericsson Xperia Pureness. After unveiling a new “make.believe” slogan this morning, we knew some pretty weird things would follow. As it turns out, we didn’t have to wait long at all. Though few details were provided, SE took the wraps off the Xperia Pureness at a London event today and no specs have been released. All we know for now is that it’s a feature phone, it has a crazy transparent display visible from both sides of the handset and it will be available in November from “selected retail distribution channels in key cities around the world”. Consider us oddly intrigued. Hit the jump for a quick video and a few marketing shots.

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14 Responses to “Sony Ericsson unveils the Xperia Pureness; the phone with a name almost as bizarre as its design”

  1. 1
    Dusty says:

    wtf did she recycle tassels from old graduation caps for those earrings?

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  2. 2
    GoatPervertor says:

    Fugly

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  3. 3
    grrr says:

    this phone screams UGLY

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  4. 4
    modis mo says:

    da-umb

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  5. 5
    Jason Bourne says:

    Sounds like a feminine hygiene product.

    SE is pure lulz.

    How do they announce this before the X3?

    I know that releasing the Rachael now would probably abort X2 sales…but stil, let us know something.

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  6. 6
    the anti-steven glansburg says:

    Is this a prop from zoolander?
    Looks like a steamy pile of do do

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  7. 7
    hendersonlane says:

    More like a steamy pile of don’t don’t.

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  8. 8
    BLacKuLa says:

    Out of all the technology advancements, they came up with this p.o.s.? wtf…………….

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  9. 9
    Lobo says:

    heh…quite cool design.

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  10. 10
    blah says:

    excellent looking phone for those that prefer form over function

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  11. 11
    sid says:

    cool design, but now i have to wipe finger prints off from both sides of my screen :(

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  12. 12
    ThatGuy says:

    Look at all the haters….WTF!!! just cuz its not an iPhone/BB story, dont just diss the phone. I think its an awesome design, that is outside the box. I would definetly get one if it was priced right…..Dusty is right though What the Heck is going on with those earrings???

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  13. 13
    superlag says:

    I like it, it don’t look like all LG/iPhone like cell phone that everybody have.

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  14. 14
    Sal says:

    It stinks, and I don’t like it!

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