Casio conjures vintage beer commercials to hype Elixim C721
Back in the day, beer makers were faced with a marketing conundrum: How do you draw attention to your product when there really isn’t anything to differentiate it from every other competitive product out there? The answer they came up with… Naked women. These days, scantily clad females are less common in TV commercials here in the US, having been replaced by stupid guys doing funny stuff in beer ads, but that hardly means the spirit of “sex sells” doesn’t still rear its head from time to time. Take Casio’s new online ad for its upcoming Exilim C721. In the eyes of the general consumer there are really only two things that differentiate this handset from any other: a swiveling display and a water resistant case. With that in mind, how can Casio draw attention to its upcoming handset headed to Verizon Wireless? Hit the jump for the answer. On a related note, we hear Casio’s next ad run could be titled Debbie Does Digital.
[Via Engadget]
What Casio phone is worth getting excited about?
If the phone comes with great pre loaded wallpaper I might consider parting with the Iphone.
I have a feeling I really wanted to see that commercial…
anyone find it somewhere else?
COMMERCIAL DIDNT WORK =(
Holy crap!…The first still takes me back to my youth…lol
At first i thought BGR has gone xx…haha…then i realised Casio made a water resistant phone…
Wow, how useful.
Next I hope they make a vacuum resistant phone so i can take it to space next time i go.
Oh, it’s nothing, really. Recession does do crazy things to people like you and me.
So the point is:- the bigger you are, the bigger the fool you make of yourself.(tounge in cheek!!) BTB (big time brands) all over the globe are no different to us ordinary, laid back consumers. All these godamn years, they took us for a ride….now it’s time we sat back, and laughed at their QUIXOTIC antics.
Phone-in-the-shower, …..sheesh!!
^ I know it’s Friday, but it’s a little early to be getting into the acid, my friend.
http://media.mabila.ua/ru/news/new_devices/cameraphone/2009/04/10/14160.html
Enjoy.