Hype continues to build around Creative’s Zii announcement
Wow. Creative looks to be building up to what will either be the most exciting announcement of CES, or yet another let down from the world of portable players. According to a new email sent from Creative to those who signed up for updates on the Zii website, something massive is brewing at Creative that has over 10 years of work, 10,000 man-years and over one billion dollars behind it. That’s a pretty impressive investment, Creative. Here’s the email:
Zii is StemCell Computing
Thank you and congratulations on the early registration.
You are now part of a privileged group that will witness the life changing event of 2009. You will be invited to join a new movement that will experience revolutionary breakthroughs.Everything you know is about to change.
Drawing our inspiration from the intelligence of Mother Nature – who through over a billion years of evolution has designed the basic building block of life: the stem cell – we have created a stem cell-like silicon that is able to grow and multiply into different solutions and ecosystems.
With an investment that spans over 10 years, over a billion dollars and over 10,000 man-years, the world is poised to experience a breakthrough that will better lives beyond our imagination.
Even in the midst of these turbulent times, you will discover incredible recession-friendly business opportunities that enable you to thrive and prosper.
To find out more about Zii and how it can change your life, visit our booth (booth #30651) at CES 2009, or go to Zii.com from 8 January 2009 for updates.
We’re not sure what else Creative could say to hype this one up short of claiming the Zii cures the common cold and rubs your feet after a long day at the office. Rest assured we’ll be paying close attention to Creative’s CES announcement and if it turns out to be a big bucket of flop, well, at least Creative’s PR firm did its job.
It will be a flop.
BGR text should read man years not man hours.
Creative has had 10,000 men working 24 hours a day for 10 years for a total of 87,600,000 Man-hours?
How many years did it take to get to the moon? The atomic bomb?
Andrew beet me to it…10,000 man-years…thats some serious stuff. CES just got exciting for this Apple fan
I think they mean 10,000 men working for a year. Fuck Creative anyway, they suck. If it’s not in an Apple, it’s shit. Yeah see that, I made it about Apple.
Hmm.. Maybe they can use this new techmology to make every one be as smart as me!
Apple.. Yeahh see that, I made it about Apple..
It really is all about Apple. More or less like a coming of age…
Something tells me this is gonna be a major let down. Angelfish don’t fly!
bro, you spelled technology wrong….you’re truly an apple sheep
Wait, what hype? I’ve seen nobody anywhere on the net talking about this other than you.
The rest of the world has a growing dislike for Creative since they don’t support their products and put out jokes of drivers.
Brahh.. Yeahh I know spelled “technology” wrong.. ‘Tis all good in da hood tho brahh.. I guess you have just never seen Ali G..
Wow, who’d they hire to write that, Billy Zane? The Cham-Wow guy? Smacks of the typical bullshit marketing crap corporate sales slime spew out for a living.
i’ve seen Borat but never the actual show
Seriously, that is the most overhyped press release I have ever seen since the Segway! It will probably be just as much of a letdown too.
From what I know about Zii, it is nothing more than a mobile CPU/DSP hybrid blessed with programmable stream processors, i.e. an evolution of the X-Fi “Active Modal Architecture” designed for gadgets instead of sound cards. Move along.