Nokia allocates $150 million for Nseries advertising
Sure, it’s highly unlikely that we’ll see Seinfeld score another easy $10 million like he did from Microsoft but it would definitely be an interesting ad run. Nokia is a big company with a big budget and even bigger problems. In 2008, the Finnish giant watched in horror as its smartphone market share dropped by a mind boggling 12% and so far there haven’t been any real signs of this trend slowing. Apple, once considered laughable by the Finns in terms of its potential impact on the handset market, played a large role this year in gobbling up Nokia’s business as did other factors including what some refer to as a stagnant smartphone line. All is not lost of course as Nokia looks to its latest OS revision, complete with touch support, to revive its declining smartphone business. Oh, and a little bit of ad spending wouldn’t hurt. Nokia is reportedly planning to pour a hefty $150 million into Nseries advertising in an effort to cauterize the bleeding and reverse its downward trend in 2009. With Apple showing no signs of slowing and Google positioned to do some real global damage with Android, Nokia better be looking at some talented fresh blood to handle its upcoming Nseries ad campaigns. Godspeed Nokia, Godspeed.
Tags: Advertising, Nokia, Nseries, Smartphones
It’s kind of hard to keep your market share when you really aren’t releasing anything worth buying. Oh my god they now have an N95-65. This time they added a little black line on it!
Hint: that was my failed attempt at sarcasm.
Their phones are very blah and not something revolutionary but more like evolutionary. They need to release better products and in this day and age make them cheaper than a mortgage payment. Odds are people aren’t too inclined to purchase an 800 dollar phone.
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It didn’t help Nokia much this year that it took them forever to release their new batch of N-series devices. The E-71, for instance would have been an amazing offering had it come out the door six months earlier. As it happened, better devices were already on the market, or just around the corner by the time it dropped.
Add that Symbian is in dire need of a *MAJOR* overhaul (is this even planned?) and I don’t really see any major changes in Nokia’s fortune 2009. Decline will still be the order of the day.
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It cant help that only geeks even know about n series phones in the USA and its difficult to get these phones subsidised.
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Spelling gestapo: Finns, not Fins.
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Thx Joey, fixed.
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Grammar gestapo: There shouldn’t be a comma in the thought bubble. Should just be “What’s the deal with Nokia?”
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@ larry…
keep in mind the Seinfeld way of speaking..
Comma = hesitation
“What’s, (hesitation) the deal, (hesitation, again) with Nokia?”
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i think its safe to say Larry David was the brain behind the Seinfeld series success…not Jerry.
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I doubt this will amount to anything.
How about advertisements on TV for the E71 running Palringo, SportsTracker, Shozu or WirelessIRC?
Sure it’s a cheap Apple knockoff but at least it’s a start.
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I doubt a single penny of this will be spent in the US.
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Nokia is sinking…instead of $150 million to improve Symbian or maybe do a firmware upgrade on US phones, they want to do advertising. Guess their execs are tired of the Samsung and Apple ads hurting their chances with the ladies. Good lucks finns. I love your snow tires!
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spend that 150million bones to ADVERTISE THE E-71!
the most overlooked snartphone ever
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It’s a little sad me thinks, they did a great job in the early days, advertising has to play a part but I hope they adresses the issue at the heart of the matter - the phones (and understanding the customer). I really hope they don’t go under.
Posted from Palm Centro via OperaMini in Australia - loving it!
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