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RIM brags to employees about celeb BlackBerry users

Celebrity BlackBerry Users

Throughout the ages, mothers have always lectured their kids about the virtues of modesty, but it looks like some employees working at RIM never got that little nugget of advice. In a PowerPoint presentation courtesy of a RIM ninja, RIM shamefully proudly displays images of Lindsay Lohan, Michael Phelps, Cameron Diaz, John Mayer, Brad & Angelina, and Jessica Alba. But it gets even more lame. In a presentation note the following is written:

“In Australia, we have celebrities such as Jennifer Hawkins and Jamie Jury using BB
Micheal Phelps got a message on his BB from the president after winning 8 gold medals at recent olympics!!!!” [sic]

Look, all companies are proud when celebrities use and endorse their products because it means that they 1) have a degree of “cool” to them (whatevz, but it’s true), and 2) there are legions of obsessive fans out there who buy whatever their favorite starlets have. But the fact that there are people at RIM who get such a hard-on from celebrities that they start using paparazzi photos, misspelling names like Michael, and have to include not one but three exclamation marks is just absurd.

Larger photo after the break.

Celebrity BlackBerry Users

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45 comment(s) for this post.

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  1. On Oct 15, 2008 @ 6:45 am, trevor Said:

    first and there is nothing wrong going on here, move along. I could have made this presentation up in two sec with the amount of celeb pics posted at crackberry. Again nothing wrong with celebs ahem people on their blackberries

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  2. On Oct 15, 2008 @ 7:37 am, Dbobby Said:

    I think that’s cool.

    I want a BLACKBERRY now!

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  3. On Oct 15, 2008 @ 7:40 am, Ankit Said:

    I wonder how many celebs use iPhone. Not that the functions of bb compare to iPhone, but still. My company gives a BB for paging out and waking me up and I wake up people in the middle of the night, who would wake all these celebs lol.They don’t know the true use of BB. BB needs to brag about many enterprises using them.!! What if huge enterprises are offended by this lol. Or they need to start investing in large enterprises to save the economy so that they can sell more of BB lol.

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  4. On Oct 15, 2008 @ 7:40 am, jaye Said:

    i dont think they meant it like bragging.. but everbody and their mothers cousins sisters, brother aunt nephew niece has a bb.. lol

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  5. On Oct 15, 2008 @ 7:41 am, Huh? Said:

    You’re right. What’s is wrong with RIM???

    Next thing you know they will be doing podcasts with these celebrities talking about what blackberry they are rocking and allowing them to shamelessly plug their own interests…

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  6. On Oct 15, 2008 @ 8:06 am, Jdslim Said:

    Nothing is wrong here.

    Isn’t Jessica Alba hardon worthy? Lol

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  7. On Oct 15, 2008 @ 9:00 am, p51d007 Said:

    Just a reason NOT to have one….I can’t figure out why people have to “keep up with the Jones’s”…gotta have the same thing other people use,do, live, etc….
    If a blackberry is what you need, then so be it, but to have one just because a celeb has one, is just SAD.

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  8. On Oct 15, 2008 @ 9:01 am, b.N Said:

    I can’t seem to find your name on the presentation, M.B??

    Must’ve been an error on their part. I’ll send an email complaining.

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  9. On Oct 15, 2008 @ 9:03 am, Andrew Said:

    Slow on the news front this morning, or just bored?
    or wait… you hate RIM and need to find something to pick on. This is a waste of bandwidth and time.

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  10. On Oct 15, 2008 @ 9:12 am, gquaglia Said:

    I never understood what the fascination was with celebrities and what product they use, who they’re voting for, or what cause they support. Most of these people are complete douches, far removed from reality. It almost makes me want to do just the opposite.

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  11. On Oct 15, 2008 @ 9:36 am, james Said:

    “and have to include not one but three exclamation marks is just absurd.”

    Learn to count, I see four exclamatory marks. Also, in some countries/languages, Michael is spelled Micheal. Not sure if this is the case in Canada or for the French speaking Canadians, but still… Get a life and stop bashing RIM because you have nothing better to write about.

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  12. On Oct 15, 2008 @ 9:38 am, Likeabite Said:

    Since it is internal they can do this all they want. F that, if they wanted to make a commercial with all these celebrities using blackberries they can do that. Microsoft got celebrities in their commercials and so does about every big name company once in a while. They all know what it means and what it can do for their brand so if they choose to do so then so be it.

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  13. On Oct 15, 2008 @ 9:47 am, nancy hu Said:

    I’m glad American celebrities who have enough money to fill my swimming pool continue to support Canadian companies when there are two very very good American phone companies they could and should be supporting right now. We are only a global economy as long as we can support our economy first.

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  14. On Oct 15, 2008 @ 9:54 am, Bowse® Said:

    Man how many times do I have to say it? THE BOY GENIUS REPORT IS BIASED. Every post about rim or blackberry is written by BG or some goon of his and some much dislike and distaste is put into the column that I can’t even read the crap anymore. This website blows and I only come here to see if the real bloggers like engadget and crackberry missed something. Apple loving fucks.

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  15. On Oct 15, 2008 @ 10:02 am, Jdslim Said:

    Nancy what two phone manufacters are in the US?

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  16. On Oct 15, 2008 @ 10:10 am, Eric Said:

    The Boy Genius Report is the FOX NEWS of tech blogs.

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  17. On Oct 15, 2008 @ 10:13 am, crazylegs Said:

    BGR is beginning to lose its way. This is just a dumb article that means nothing. What happened to the old days of just bringing great scoops? I miss the days of BG posting on blackberry forums dropping excellent knowledge without all the editorializing.

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  18. On Oct 15, 2008 @ 10:17 am, Inc Said:

    Do u even know how to write an article or even write?

    Wtf is wrong with showing these slides? Its awesome that celebs love BB. Don’t be a freaking hater

    Damn

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  19. On Oct 15, 2008 @ 10:24 am, Anonymous Said:

    Humm..I think the only reason BG keeps shitting on RIM is because he actually works for RIM? And this way, its just easier to rule that fact out!!

    Just my 2 cents..

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  20. On Oct 15, 2008 @ 10:40 am, at&t monkey Said:

    I clicked the RIM preso and ended up here for some reason

    http://www.boygeniusreport.com/bgr-radio/

    odd. Celebs with BBs. What are the chances?

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  21. On Oct 15, 2008 @ 10:43 am, JKay Said:

    Seriously?
    You have nothing better to write?

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  22. On Oct 15, 2008 @ 10:50 am, curtis Said:

    As silly as the presentation seems, RIM seems to be off point on an even stronger seller:

    Celebrities of all kinds use Blackberries because they just work.

    RIM designed a solid product in terms of reliability, intuitiveness, and effectiveness.

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  23. On Oct 15, 2008 @ 11:08 am, Brotha Darcness Said:

    Are you serious? Who asked you?

    Whatever it takes to motivate your employees and keep them working hard, YA DO IT!!!!!!

    BGR, as much as I love this site certain topics boil down to “who the hell cares” and this is one of those topics. Did you guys run out of material to report on? It has been written quite a bit lately that BGR is a BB hater and now I am convinced you guys really are. Good luck with those kick backs from Apple.

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  24. On Oct 15, 2008 @ 11:17 am, Queen4111 Said:

    Two thumbs UP!!!!! :)

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  25. On Oct 15, 2008 @ 11:22 am, ChrisNYC Said:

    Man, people have to chill.

    If Jobs ever stood up in front of a pic of celebs using an iPhone, the BB fanboys would be going bananas.

    BGR has always broken up the tech talk with some humor articles, everyone does.

    Take deep breaths folks.

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