“I’m a PC” Commercials Made on a Mac?
File this one under irony. It turns out that metadata within the creative copy images from it’s latest “I’m a PC” campaign has bitten Microsoft in the, umm, butt. A Flickr user has done some digging and discovered much of the creative content from Microsoft’s “I’m a PC” website was created on a Mac using Adobe’s CS3 software suite. No, Microsoft Expression Studio apparently came nowhere near the campaign nor did a PC. Ouch. The best part about this story… Once LuisDS began revealing this to the public, Microsoft quickly scrubbed the files and removed the telling metadata from the photos. Did we mention that processing the files on a PC to scrub them more than tripled some of the file sizes? Oh Microsoft; you know every last inch of these new campaigns will be put under the microscope! Mistakes like this are not only going to be widely covered, they’re going to be detrimental to Microsoft’s efforts.
Additionally, Crispin Porter, the ad agency that created the Microsoft ads, switched out copy from their website last night. Before, on their jobs page it read, “Did you dream of harnessing telekinetic power as a child? Did you stare at your Transformers lunchbox for hours on end in a desperate attempt to invoke even the slightest fit of movement? Did you wise up, get a Mac and a lifetime subscription to Adobe, and send your lunchbox on an exploratory mission to the Martian poles or the strip club down the street? If so, do you think you could send us your portfolio?”
The new version? “Did you dream of harnessing telekinetic power as a child? Did you stare at your Transformers lunchbox for hours on end in a desperate attempt to invoke even the slightest fit of movement? Did you wise up, get a water-cooled PC tricked out with Vista and a lifetime subscription to Adobe, and send your lunchbox on an exploratory mission to the Martian poles or the strip club down the street? If so, do you think you could send us your portfolio?”
If you happen to work at an ad agency that actually does use PCs, there might be a pretty big contract up for grabs out of Redmond next week…
Tags: Ads, Advertising, Apple, I'm a Mac, I'm a PC, Mac, microsoft, PC
BG your just an apple hugger…..this whole site is about apple hugging…..you love apple so badly you announce anything negative about any other company…..PC is the best and so is BLACKBERRY not the crappy Iphone
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Oh, the sweet Irony!! I love it.
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Who cares what it was made on, its not Microsoft that made the ad they hired an agency who can use whatever type of system they want. The ad’s are about the message not about how they were made. Iphone factories use PC’s not Mac’s so what does that say?
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yo BG why is the pharrell interview gone from a couple months ago? the one where pharrell said he uses a mac what’s going on dude
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BG you just give Apple so much head I should just get you kneepads. Microsoft did not make the ads themselves so stop trying to throw shots at them for no reason. If you find a corporate company like a law firm or investment firm, you know anything that’s pertinent, that uses MAC over a PC there might be a contract waiting for them as well.
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BG you do truly get on your knees for apple…..you never have any thing bad to say about apple or at&T……is that because your cashing checks from these companies?
BG= apple fan boy
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Forgot to mention
BG= AT&T fan boy
BGR is biased against every company except AT&T and Apple
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What? I don’t say anything bad about Apple? You want a list?
The MacBook Air is over-priced and underpowered.
The iPhone 3G was a disappointment with no upgraded specs and just a 3G and GPS addition.
I want to punch every single person that works in an Apple store (except the ones that are BGR readers)
Plus you do realize I own like 15 PC’s right? Including the Dell Latitude XT I just bought…
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BG answer this question…..do you work for AT&T and Apple? I just wanna know the answer to that question. I know I am not
the only person wanting to know the answer to that question
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Another Ironic item….go to an Apple store and those little hand held palm devices all the employees use are actually running a WINDOWS MOBILE OS. It’s true…watch how they have to type in your name/email with a stylus using a windows GUI keyboard…
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why everybody always getting mad at BG? this site does have other writers yet they dont get the fire… (im not saying attack them but still)
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Seriously… I didn’t post this. In any case, no I don’t work for AT&T or Apple and never have.
Yeah add Justin Long never using a Mac before he started doing those commercials, and Hodgman being a Mac user to the list of ironic items.
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Jimmy: I don’t think people are getting on the BG specifically, they’re getting on the entire BGR site.
BGR- instead of file under irony, why not file it under iRony? take another shot at them for not being Apple
anyway..
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if the commercials were made in photoshop, what does that have to do with a mac?
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Umm, I wrote this post not BG.
Odd that no one asks if I work for Microsoft when I post something negative about Apple. Why is that? Maybe it’s because Apple fanboys have better things to do - or less to complain about…
And not that any of the people whining about this post will care, but I own one Apple product and it’s a second generation iPod sitting at the bottom of a drawer somewhere.
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What’s the big deal with this PC vs. Mac stuff?
This isn’t the Crusades, people. They’re computers.
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Im so sick of coming to the comments and hearing people complain. You don’t like then dont come back. Or better yet don’t click on the post. God, your so f’ing stupid it gets on my last nerve. What makes no sense is that there are countless post about other gadgets, computers, companies but god forbid they say oh the Thunder seems like its not ready, or they post this article which I think was funny, there are all you dumbasses ready to jump on their ass screaming bias and who knows what else. If you guys actually read some of their apple post then you would see there not bias.
But oh let them do a contest and all you greedy b*tches will be here in a heart beat.
Ugh you people are dumb and are just wasting space in the comments.
*end rant*
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BGR!!! i love you guys!!
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Bottom line: people that read BGR even though they don’t have to, then complain that they don’t like the coverage are just clueless. If you’re convinced that BGR is not treating the topics it covers fairly, why not just skip this site? Tools!
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I LOVE IT!! Geeeeeaaaaaah Boooooy!!
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This in no way hurts Microsoft. The audience they are reaching with the commercials could care less. People like us might think its a big deal but we have already chose our respective sides. BGR is a great site, but some of the articles are very noobish.
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Irony people, this was posted because it is ironic. Not because BGR sucks Apple peepee. So what if Apple stores use WinMo on their handheld registers? Apple doesn’t make software that does that. So what if the factories that make the iPhone use PC’s? It doesn’t really matter, it’s just ironic. A commercial to promote PCs over Macs was made on a Macintosh. That’s funny.
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What ever you say.. I prefer the PC ad over those stupid apple ads.. The PC add talks about real people…
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I agree with the irony. Something about making a phone with a pc, just doesnt work as truly ironic. I know irony was one of those things teachers said you either get or don’t get, but it is the severity of the coincidence. In this case, Microsoft is TRYING to get people to use their product over Apple and I assume Linux by showing that everyone, even artists use Windows. It is ironic that to do so, it was done using Creative Suite 3 on a Mac. PS, it would have been more than just Photoshop as it appears that Dreamweaver would have been used and maybe After Effects for the video. Interesting
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Lovely blog here, but the Apple v. Windows issue is beyond tiresome. I’m an Apple user, I own an iPhone, I’ve worked in design houses for 15 years and guess what? Virtually EVERYTHING you see in print, especially all advertising, is created and built on a Mac. All print publishing is a Mac-based industry. I’ve worked on tons of MS packaging, advertising and collateral, and I’ve worked on a PC maybe a day out of the past 15 years, and that was only to get some screen grabs from an MS application in its native OS.
It’s okay. It doesn’t matter. Mac is fine but not perfect and the same is true of Windows. It’s all good and competition is exactly what’s needed to make them all better.
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