Bloomberg Accidentally Kills Steve Jobs, on Paper
Note to Bloomberg: When you make revisions to your prepared obituaries, don’t publish them. That might sound a bit obvious but in light of yesterday’s snafu we thought we might hammer the point home. That’s right people, Steve Jobs died for a few minutes yesterday - but only in the minds of those who read with shock as Jobs’ obituary crossed the wire from Bloomberg. As if Jobs’ health hasn’t been called into question enough this year. The miscue was quickly removed and Bloomberg issued a retraction: “An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. The item was never meant for publication and has been retracted.” One of the more interesting parts of the slip up was the inclusion of the reporting notes which detail contacts who should be reached for comment in the event of Jobs’ demise. Of course some were obvious such as Steve Wozniak, Al Gore and Guy Kawasaki. Then there were a few interesting choices tossed into the mix such as Bill Gates, Eric Schmidt and Jobs’ ex Heidi Roizen. The notes next to Roizen’s name read, “venture capitalist who once dated Jobs: [redacted] Heidi knows a lot of Silicon.” Hmm. Hit the jump to read the obituary in its entirety.
Tags: Apple, Bloomberg, mistakes, Obituary, Retractions, steve jobs
I can imagine the phone call to Steve.
Caller: “Uhhm Steve?”
SJ: “Yes, my servant?”
Caller: “Yeah, apparently you died today and your obituary hit the news”
SJ: “That’s impossible, My Son. I, am an alien from the planet Zolcon. My lifespan is 350 Million years. Of which, I am only 48.”
Permalink | Reply
to much star trek, huh MadMike?
Permalink | Reply
zzzzz….zzzz..zzzzzzz….
Permalink | Reply
Yeah that sucks but it is kinda cool that he gets to read his own obituary and see what people say about him.
Permalink | Reply
I can just see Steve in his office yesterday, saying (in a British accent) “I not dead,yet”.
Permalink | Reply
Blackula: Actually I was watching Start Trek: Insurrection the other day in HD. That and Serenity on HBO-HD.
Permalink | Reply
has to make you think he is on his way out very soon.
Permalink | Reply
Hmmm, I always thought he was a Lich.
His natural source of nourishment must be running low (New employees? New fans?).
I had a professor back in college that used a cane to walk, except after giving out tests. After each test he usually came out of the room smiling and walking straight. We used to joke that he was sucking the energy out of us, or feeding of our hopelessness.
We ended up nicknaming him Mumm-Ra…
Permalink | Reply
awsome LMAO
Permalink | Reply
This is so awesome!!!!
thanx.
Ive been a mac fan since 1992 and own mac shares.
Im gonna print this out and put it on my office wall as a joke.
Permalink | Reply