Many of you “pure” micro-bloggers will jump all over me because of saying these things, but in my past experience, most bands and promoters wonder how to effectively accomplish “cloud” marketing on the internet. how do you get even the name of your band in front of 20,000 – 40,000 people in key markets? As everyone knows, Twitter is full of people micro-blogging, many of whom tweet with statements like “Listening to ‘Hard to Handle’ by ‘The Black Crowes’…” or equivalent tweets about the music they happen to be listening to.

But can you imagine if a LOT of people on Twitter all started “mentioning” that they were listening to your band?

Can you imagine what would happen if 10 people with twitter accounts all started mentioning that they were listening to your song all within the same 4 hour period? What if all 10 people had 400 followers? (Very common for most users on Twitter as we all know)… that would be 4000 followers that would all be seeing the name of your song and the name of your band.

But what if instead of 10 people with 400 followers, it was 100 people with 500 followers? 50,000 people all hearing about your band,… and yes… a widespread mention like this would (and does) kick off a twitter trend that you could measure on tweetgrid.com and alos at your band’s website.

Do you know of ANY band who would want their name and song exposed directly to 40,000 people who actively had SUBSCRIBED to follow someone else’s taste in music because they were interested and would probably play a new song that came along?

Well… what I just described is now happening. In fact, the software to do it just became available less than a month ago and not only my e-marketing firm that I work for, but many, many people are cashing in on the promotional value… but I can’t think of any branding better suited for this type of ternd-generating machine than bands. twitterblaster.com was practically built for bands and musicians in my opinion.

Just like everything, evetually Twitter will recognize the exploit and will start locking things down, but at least in the forseeable future, things look bright for bands and promoters who want to go this route.

Normally I lecture at UCF about the new social community online marketing tools and trends, but I figured I would post this here at Sonicbids as a freebie.

I hope someone finds good success with this technique! I know we have! (Our firm represents affiliate programs which are pretty much the lamest type of sale on the internet and even so,… after we started using twitterblaster.com… we have averaged a 25% increase in sales on ALL of our programs… so I can only imagine what it would do for a band trying to get their name out there)…

Best Wishes All You Rockstars!

With Love,

Amanda McCallister

P.S. – There’s actually a pretty decent tutorial here… http://www.youtube.com/watch?v=TY-e4zSuuJc …where some guy has demo’d some of the functions. If you can get past his nasal voice and rather massive ego, it’s really a pretty good look at it.

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The bigger story here is the growing pains of their cloud computing system. IE what thigns are they learning that can be applied to future service issues and etc?

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Neither a bird or a whale makes me feel better when I see the page down. Maybe a two-minute mystery or something would be better.

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Real professional, Google.

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