Warner Music Group On Board with Nokia’s Comes With Music
This morning Nokia announced a major victory in its fight to become a digital music retailer. Warner Music Group, one of the biggest record labels in the industry, has signed on as a content provider for Nokia’s still-unfolding ‘Comes With Music’ offering. We have discussed Comes With Music a few times here on BGR but the concept in a nutshell is that Nokia is building a mobile music service. The mobile music store has already launched in several regions and Comes With Music would grant purchasers of certain handsets a year of all-you-can-eat free music downloads from said store. Nokia has stated that Comes With Music will launch in the second half of this year but the all-knowing interweb has had mixed feelings about the potential of the offering. We think that if Nokia can be a bit more forward-thinking and throw some technology advancements into the mix they could really have a winner on their hands. As it stands now however, we’re not sure we’ve seen enough innovation to really make Nokia’s offering stand out. Playing catch-up just isn’t going to cut it in this day and age so hopefully Nokia has a few surprises waiting for us at the launch.
Tags: Comes with Music, free, Group, mp3, music, music downloads, Nokia, Warner
First. Sorry, had to get that out.
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I agree with the BGR report here. I mean, this would’ve been cool in the post-Napster-court-rulings era but nowadays, it’s just kind of… blah. I mean, from my perspective, I don’t think I’ve seen a successful fee-based, subscription-based service on the market (wsj.com, apple itunes, and xbox live aside). I don’t think I’m the only one: the Nokia ticker is around $25ish, and compared to being $30ish around year-end last year.
Bottomline, I think Warner needed this more than Nokia did… guess we’ll find out soon enough!
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