BlackBerry BOLD Coming to TIM; Renamed GOLDFINGER?
How fantastic is this? According to BB World, the BlackBerry 9000 aka BlackBerry BOLD will be making its way to Telecom Italia Mobile during the second week of July. It will also carry a hefty price tag; 450€ – 500€ in fact. That’s not the fantastic part though. According to their sources, the long awaited 9000 series debut will be marketed as the “BlackBerry GOLDFINGER” by TIM. The rebranding still has “rumor status” and we’re not entirely sure that TIM would do something like that, but we definitely think they should go for it. In fact, if they market the upcoming BlackBerry Thunder as the “BlackBerry Octopussy”, we’re moving to Italy. Note that the read links are in Italian.
[Thanks Stefano]
Seems like a bad idea to use names that are copywrited/trademarked. Just means the company will jack up the price to cover all the royalty fees.
Personally I wont use the name for the 9000 anyway.
What a great movie. I love when Bond spanks the girl on the behind, and shoos her away since there’s “man’s talk” that needs to occur.
So know we have some idea of the release dates/carriers for US and Italy.
Any ideas about the UK as no one seems to know???
Keep in mind that this may be TIM’s assigned codename for the device. There are two ways I can think of that this might happen.
For some device launches or initial discussions with carriers, RIM might issue multiple codenames so that if a leak to someone like BGR occurs, it can be traced to a specific partner. This “multiple codenames” strategy seems to be standard practice at other manufacturers, including Apple. It can be as simple as a misspelling (eg: as in the case of the Komet/Comet) or a completely different name (thesaurus definitions for the same word.)
Carriers will sometimes also independently assign codenames to devices before launch when communicating with their own partners and dealers.
Just a guess, but the “Goldfinger” could just be a special edition version of the Bold to coincide with the next Bond flick. I doubt that RIM would bank the actual name of a device that will live in the market for 2-3 years that is so narrowly defined.
whats “Neon iPhone Gold”
my bad ididnt read