Comments on: BlackBerry launches TV ad campaign — finally!

By: Jono

Jono — Sat, 10 May 2008 19:51:11 +0000

To those who say the blackberry isn’t “cool” in the consumer space, I’m a sophomore in high school and by far the most popular phone is the blackberry. Practically nobody has data plans but it’s still the “it” phone to have.

By: Glenn

Glenn — Fri, 09 May 2008 23:09:45 +0000

hehe, not bad from a “cool animation” standpoint, but I think they miss the mark entirely.

When that commercial came on last night, I was like…”cool fx”…and my wife says, “that looks way too complicated.”

This is why I think Apple will win out in the end. They get it. Most people who aren’t reading BGR or Engadget or Gizmodo just want devices that are simple and intuitive. Apple may not always have the most powerful, spec-laden products, but they know how to make tools that just work and can be used without reading a manual. Couple that with the fact that they control the entire process…industrial design, software, harware, marketing, etc., etc…. and you have a company that’s going to do some serious damage to the likes of RIM.

Sorry, the fanboys can spout off past figures till the cows come home, but there’s a reason there is so much buzz about the iPhone, let alone the fact that even RIM is trying to bite the iPhone look. They are worried…and with good cause.

By: cmoliverarch

cmoliverarch — Fri, 09 May 2008 22:36:04 +0000

Anyone else notice the BB product placement on bot h The Office and 30 Rock?

By: oghowie

oghowie — Fri, 09 May 2008 22:31:56 +0000

Commercial isn’t that great. I think the HP commercials are much better.

By: Cliff V

Cliff V — Fri, 09 May 2008 17:55:33 +0000

Very Cool!! any word more of the Blackberry Stores I heard a while back opening up?

By: Eric

Eric — Fri, 09 May 2008 15:17:10 +0000

“anyone notice Syesha with an iphone on American Idol?”

It might have been the ipod touch instead. Since they got the deal with Itunes, Apple products have been all over American Idol. All the contestants had touchs, and when it shows them using the computers, its always a mac.

By: shlammed

shlammed — Fri, 09 May 2008 14:49:17 +0000

Nope, but I have noticed several celebrities who actual matter with BlackBerry’s in their hands

By: clydet

clydet — Fri, 09 May 2008 14:47:35 +0000

I think you’re missing the point if you think these ads are aimed at corp types…
The real money is in the consumer space and RIM took a kick in the teeth from the iPhone’s release in the consumer space. These ads are targeting the non-smartphone user that looked at the iPhone ad and said “Cool I’ll get an iPhone, because nothing is cooler than that”.
RIM has never made a “sexy” product that consumers pine for. They’ve always made function over form, although lately with the leaks you could argue it’s going the other way.
Either way RIM has some comfort room in the enterprise markets, but in the consumer space they don’t. RIM on the whole needs to get moving along instead of making promises they obviously are not keeping (4.1SP5 anyone), and another WES and another introduction to Argon…

By: brian

brian — Fri, 09 May 2008 14:41:27 +0000

anyone notice Syesha with an iphone on American Idol?

By: bbchristopher

bbchristopher — Fri, 09 May 2008 14:38:49 +0000

Saw the ad too. I was impressed. Nicely done

By: shlammed

shlammed — Fri, 09 May 2008 14:21:18 +0000

oh wow…5 “major” corporations are switching to the iPhone eh…LOL

The entire US Government and Military uses the BlackBerry, nevermind the countless “major” corporations.

By: Prorock

Prorock — Fri, 09 May 2008 13:12:26 +0000

Maybe they should launch that new OS instead.

By: ChrisNYC

ChrisNYC — Fri, 09 May 2008 12:32:43 +0000

@pheer

“Apple ads got stale 3 years ago, I want them forced off the air by companies with more money and better hardware.”

Problem is, *nobody* has more money than Apple. $40 billion on the balance sheet. That’s why they’re always being rumored to make a big acquisition.

Rumor they’re buying Adobe.

Rumor they’re buying Pixar.

it never ends

By: Nik

Nik — Fri, 09 May 2008 10:28:34 +0000

Ya, They showed a very nice blackberry pearl ad then showed a best buy/blackberry ad after that. I was watching the office during it as well.

By: Markis

Markis — Fri, 09 May 2008 05:41:06 +0000

Just saw a Blackberry AD, ran through a bestbuy commercial, bestbuy is having a sale on all blackberry devices through all carriers.

By: pheer6224

pheer6224 — Fri, 09 May 2008 05:15:03 +0000

RIM doesn’t need these, everyone knows about blackberrys, and they already had an ad campaign.

Someone show me a samsung or nokia ad on cable. Apple ads got stale 3 years ago, I want them forced off the air by companies with more money and better hardware.

By: Omie

Omie — Fri, 09 May 2008 04:42:21 +0000

Here it is ladies hehe

http://www.youtube.com/watch?v=lNTGni5EgkA

By: Sith

Sith — Fri, 09 May 2008 04:35:44 +0000

http://www.blackberry.com/ has at 15 sec clip

By: Jeff B.

Jeff B. — Fri, 09 May 2008 04:20:42 +0000

They aren’t bad, looks like an HP commercial but it’s done pretty nicely.

By: J

Fri, 09 May 2008 03:35:29 +0000

RIM has been trying to edge into the consumer space since before anyone outside of Cupertino had even heard of the iPhone, so to say RIM is just starting to do this now because they’re afraid of iPhone in the enterprise is kind of silly.

I’ve not heard of the 5 major corporations that are switching but as you alluded in the last sentence of your comment, this is really not a big deal given RIM’s extensive enterprise customer base. For the majority of companies and governmental organizations, a switch from any smartphone to any other smartphone is a multi-million dollar investment. Apple needs to do a whole lot more than implement device side Exchange support to make any significant dent in RIM’s, or any other enterprise mobility provider’s, market share.

By: shane

shane — Fri, 09 May 2008 03:22:00 +0000

It’s not the quarter that RIM just posted that’s the issue, it’s the upcoming quarter. 5 major corporations announced recently that they are switching their entire fleet of phones from BB to iphones when the 2.0 version is released.

They want to improve their presence in the consumer world to help balance the losses they see coming in these corporations.

Although honestly, is 5 corpoarations worth a knee jerk reaction when you have tens of thousands?

By: J

Fri, 09 May 2008 03:16:43 +0000

“They must have realized that the Iphone really did a number or two on there sales especially with exchange support coming soon”

Uh did you see their financial results for last year? If the iPhone is hurting them I can’t even imagine how much profit they would’ve posted if it didn’t exist. Your fanboy armchair business analysis is adorable, though.

By: The Undude

The Undude — Fri, 09 May 2008 02:59:31 +0000

woah! what timing…. i just saw a blackberry/best buy add on tv watching lost, and then saw this entry. freaky…

By: Hasan Mir

Hasan Mir — Fri, 09 May 2008 02:54:47 +0000

I saw the promo while watching 30 Rock. Pretty good. I bet you can see the spot on youtube tomorrow.

By: Russell

Russell — Fri, 09 May 2008 02:49:53 +0000

Yes yes I thought it was an HP ad there soo nicely done (the blackberry ones).

By: Jon Hoover

Jon Hoover — Fri, 09 May 2008 02:14:32 +0000

I was watching the Office when it came on. I had the show TiVoed and actually stopped to see what the commercial was, I thought it might be one of those HP ads. I was impressed.

By: Ashley Armitt

Ashley Armitt — Fri, 09 May 2008 02:10:47 +0000

Can someone please tube’it for us downunder ?

By: Hater

Hater — Fri, 09 May 2008 02:10:27 +0000

It doesn’t matter if they don’t release another cool phone.

By: yep

yep — Fri, 09 May 2008 01:50:58 +0000

Ya hopefully they will be good…

By: coldcc

coldcc — Fri, 09 May 2008 01:29:59 +0000

They must have realized that the Iphone really did a number or two on there sales especially with exchange support coming soon