HTC to launch North American brand campaign
In apparent anticipation of their upcoming "game changing" May 6th announcement, HTC is getting ready to launch their first ever North American brand awareness campaign. The Taiwanese manufacturer is well known for its carrier-branded devices, but has recently begun dabbling with promoting their own brand. Hoping to raise brand awareness and further solidify its place at the top of the Windows Mobile (and upcoming Android) food chain, they’ve prepared a commercial campaign that should hit movie theatres, in-flight entertainment screens, television, print, and outdoor ad spots alike beginning this week. The first ad is already out, and besides us begging them to change the Apple-esque ending (no, really, we begged), the commercial is actually quite well done. Could HTC be planning to expand their direct-to-consumer retail business a la Nokia and Apple? We’re not sure, but they certainly have our vote of confidence if they go down that road.
On Apr 21, 2008 @ 4:11 pm, Bob M. Said:
oh my god are they serious? really neat commercial but the end is way too much of an apple iphone ad it ruins the whole integrity of the commercial
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On Apr 21, 2008 @ 5:55 pm, Surur Said:
Wait, a phone showing its unique interface is too much like Apple?
Wow, just wow. Brainwashed much?
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On Apr 21, 2008 @ 7:22 pm, winmo Said:
the whole black background thing makes it look like those apple commercials.
Brainwashed? yes. Thats the point of marketing.
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On Apr 21, 2008 @ 8:24 pm, Jeff B, Said:
So that’s why everybody thought the iPhone was actually good…
I hope I get to see one of those HTC commercials on TV soon, they look awesome. Just for the record, in my eyes apple copied HTC.
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On Apr 21, 2008 @ 9:23 pm, rick Said:
TOTALLY APPLE ENDING WITH THE PHONE MOVING OFF SCREEN THE REST WAS GOOD THO
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On Apr 21, 2008 @ 10:34 pm, B Said:
That commercial was freaking stupid and they sure as hell did end that with a pseudo-iPhone appearance.
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On Apr 22, 2008 @ 12:19 am, Markis Said:
well they know what sales, apple is doing great with that, and it will work for HTC, just ask Bob there.
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On Apr 22, 2008 @ 9:54 am, Brandon Said:
My God Steve Jobs has so many people with their pants around their ankles…
It’s a nice commercial, just leave it at that, jeez.
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On Apr 22, 2008 @ 1:20 pm, Bendy Said:
“Oh, this is a really great ad… I’m really enjoying this! Very clev….NOOOOOOOOOO!!!!”
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