GTA IV expected to pull in $400 million during first week

Think Rockstar Games has a lot riding on the upcoming release of Grand Theft Auto IV? You would be correct. According to Variety, is looks like the Take-Two, Rockstar’s parent company, is expecting to rake in over $400 million during the first week of sales. Whoa! That would equate to roughly 6 million units sold over 7 days, which is a pretty insane number, especially given the state of the economy, but if anyone can pull this off it’s the Grand Theft Auto franchise. Given the new dual-platform release approach, coupled with the incredible hype surrounding the impending April 29th drop, epic sales are no brainer, but $400 million? We’ll just have to wait and see.

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8 comment(s) for this post.

  1. On Apr 16, 2008 @ 3:19 pm, Jeremiah Said:

    Thats alot of games. I was shocked when i went to reserve my copy the gamestop store was packed. Gaming doesnt care about the economy.

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  2. On Apr 16, 2008 @ 3:21 pm, Gangsta Gamer Said:

    Says a lot about us if we’d forget about the economy to drive around town running people over - shooting everyone - and banging hookers. What a fanastic game!

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  3. On Apr 16, 2008 @ 3:26 pm, Maurice Said:

    i keep forgetting about that (lol sarcasm) i am going to reserve my copy today

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  4. On Apr 16, 2008 @ 3:59 pm, Mike M Said:

    I guess I’m confused about the panda bear in the picture - under the black GMC in the bottom right….

    Oh, and GTA IV, 400 mill?….Hmm - I guess possible with multi platforms…

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  5. On Apr 16, 2008 @ 4:27 pm, Daniel Said:

    Can’t wait ! I reserved my copy over 2 months ago at gamestop. I think the analyst looked over the number of presales and determined it to sell $400 during the 1st week, I can see this happening.

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  6. On Apr 16, 2008 @ 4:31 pm, Dtest5477 Said:

    i reserved a copy at gamestop when i traded in a few old ones. I’ve been a fan for awhile and will likely get lost in this one too.

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  7. On Apr 16, 2008 @ 9:33 pm, Jeff B. Said:

    Only $400 million? Sounds too low. This is gonna blow Halo3 out the water.

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  8. On Apr 17, 2008 @ 9:07 am, courty Said:

    Halo 3 was a single platform and that record will never be broken on a single platform again…unless there is ever a halo 4 of course. :)

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