New Hidden Google Mobile Service Revealed

There is a new Google mobile service that Google doesn’t want you to know about. We’re not sure why they would keep it from you; it’s actually pretty cool. Google mobile "LCB" was uncovered by picking apart a publicly available file containing a list of all pages that crawlers shouldn’t be able to see. Essentially, LCB is an interesting move away from Google’s typical offerings. A "searchless search" in a sense, it allows the user to input a location and then browse through seven predefined categories such as Food / Restaurant and Entertainment to find a business listing. Once a desired result is listed, users can quickly and easily map the address and surrounding area. Perhaps it’s some kind of ‘walking around’ quick access service. The seven top categories are pretty straight forward and sensible, except for one: "Googleplex". While testing, we entered an New Jersey zip code and used the Googleplex search. Oddly, it fired back restaurant, bank and entertainment results from in and around Manhattan. Either Google constructed a New York campus while we were looking the other way, or the Googleplex entry is there as a placeholder for some kind of internal testing. We’re going with the latter. Hit the read link to check out LCB on your computer or mobile.

[Via Googling Google]

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18 comment(s) for this post.

  1. On Mar 24, 2008 @ 11:14 am, zack Said:

    fyi, there is a google campus in NYC.
    It takes up a few floors of a city block-sized building in Chelsea. The food is amazing and it’s got all the video games, scooters, and other fun stuff a googler could want.

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  2. On Mar 24, 2008 @ 11:17 am, tony Said:

    just tried it on my iphone and it keeps redirecting me to google proper. hiss.

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  3. On Mar 24, 2008 @ 11:49 am, Philip Said:

    On nytimes.com there is an interesting take on this search ability, seems to me it lets Google return the results they want you to see and not the complete search data.

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  4. On Mar 24, 2008 @ 5:24 pm, Jeff B Said:

    Works great on my Tilt!

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  5. On Mar 24, 2008 @ 5:26 pm, badpark Said:

    another fyi: if the NJ location you chose was in the hudson river valley, you usually get manhattan results when searching for local businesses.

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  6. On Mar 24, 2008 @ 6:07 pm, jay everette Said:

    Works on my BB as well!

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  7. On Mar 24, 2008 @ 9:44 pm, The Steven Said:

    My Tilt likes it too… But I would include GPS and/or google maps functionality, that way I could find what I want based on where I am and then find my way there…

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  8. On Mar 24, 2008 @ 10:42 pm, debra Said:

    Works fine on my sidekick

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  9. On Mar 29, 2008 @ 11:15 am, Josh Said:

    LCB = Location - Category - Business ?

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  10. On Mar 29, 2008 @ 1:14 pm, gpg Said:

    Sounds a lot like the MSM Live mobile search function in that you enter a location and it gives
    you localized results. For example - pizza in New York City, then you can pull up a map to get there. Unfortunately, my phone doesn’t have GPS so I can’t do the whole location thing.

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  11. On Mar 29, 2008 @ 1:36 pm, Eston Said:

    Maybe not a campus, but Google does have offices in New York.

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  12. On Mar 29, 2008 @ 1:48 pm, Quiz Guy Said:

    looks pretty cool, i wish they would work on their drill down for regular search more. it definitely could use some work

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  13. On Mar 29, 2008 @ 1:54 pm, Rich Said:

    Anybody see that Wired, “Artifacts from the Future?” One featured a heads up display for a car that this would be a predecessor for.

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  14. On Mar 29, 2008 @ 2:24 pm, gunnar Said:

    viral marketing anyone?

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  15. On Mar 30, 2008 @ 12:07 am, Drew Hilger Said:

    I don’t think you’re ready for this neti.

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  16. On Mar 30, 2008 @ 8:12 am, joe Said:

    don’t forget the www. before google.com. Same problem for me until I added it.

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  17. On Mar 30, 2008 @ 9:45 am, Eric Said:

    This is the exact same as Windows Live for Mobile… Since when did Google start ripping off MS for inovation?

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  18. On Mar 31, 2008 @ 12:31 pm, George Said:

    Isn’t this just like Google Local, just without the map?

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