Nokia Releases Q4 2007 Figures; Global Sales up, US Sales Down
Nokia is Connecting People indeed. Today the Finnish giant has released their numbers from the final quarter of what has been a phenomenal year. Most notably, Nokia has officially obtained a 40% global market share as of Q4 which is quite an accomplishment. They shipped an impressive 133.5 million handsets in Q4, bringing the 2007 total to 437.1 million. In terms of smartphone sales, Q4 Nseries sales were up 48% compared to Q4 2006 whereas Eseries sales ballooned with a 102% increase. As much exposure as the Nseries gets, it’s pretty remarkable that the enterprise sales increase was more than double that of the Nseries. Granted there is plenty more room for growth in Eseries sales; Nokia unloaded 2 million of them in Q4 2007 compared to 11 million Nseries devices. Nokia’s overall growth was spread over nearly all regions, most often reaching into the double-digits percentagewise. In fact, their sales slipped in only one target market. You guessed it, North America. In the US, where Nokia has finally begun to take a proactive approach with direct sales of higher-end devices, Q4 saw a massive decrease in sales. They shipped 5.6% fewer handsets in Q4 compared to Q3 and total sales in 2007 were down a whopping 23.3%. The US had been Nokia’s second biggest earner in 2006 and it slid down to the fifth slot in 2007. It’s no mystery that North America is a very, very different market compared to the rest of the world but it’s quite interesting that Nokia is actually losing substantial ground here. Are carrier agreements the issue? Did the blogosphere make enough noise about Nokia’s higher-end devices that they lost focus on the low-end handsets that generate far more revenue? 2008 could very well be a make it or break it year for Nokia in terms of their renewed vigor in the US.
“US Sales Down”, Duh, they don’t offer anything here. How do you expect to produce in the US without making phone for the US. Make every phone quadband GSM and triband HSDPA, and quit BS’ing the US GSM popluation!!
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It may be a little late on the US market for them…the iPhone, BB’s going consumer market, etc. It’s going to be tough for them. Let’s see the next two quarters on other regions and how they did since the iPhone has now been release outside of the US. Should be interesting.
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My 3 guesses would be:
1) CDMA
2) Smartphones
3) Device issues
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Just like with Japanese phones the best and the brightest cell phones don’t get to the States in an efficient manner. The cell phone has been more of a staple of life abroad for a longer time. This fact alone creates this discrepancy in sales. I wish someone would just put the cart in front of the horse and upgrade both infrastructure and devices to match and support what you can find in any electronics shop across the world. I know the majority of people feel okay with SMS, MMS, a phone book and a phone, but there is so much more a device can offer you.
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Thats cause most carriers are grabbing LGs (Verizon), Motorollas (all 3), Sanyos (Sprint) and Samsungs (Tmobile) so the only people who get Nokias are those willing to spend $300+ on an unlocked one - which is a small % since the average joe doesn’t know the difference between a Blackberry and a Blueberry (lol)
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i have to agree with hinano, not many people know the difference between phones. ifthey do, they want something that looks good. as we all know most nokias arwnt the best looking phones but are the most functional.
plus nokia hasnt released mid to low end devices here like lg and samsung. direct sales isntgonna sale millions of units because very very small percentage wants to pay 300 plus for an unbranded unlocked phone. the us carriers have spoiled the us market in expecting “free phones”
nokia hsppened to give and take so the carriers will pick up their phones
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See itf they did offer say an N95, or something of that quality on somebody like att or “the big V” then they would have a better market share, I mean have you seen what they sell on the markets in this country? Att has them all and it’s the crappy Nokia’s, the E61, and the N75. If they want more market share they’ve got to sell better phones on the carriers or at least open up some Nokia stores other than NYC.
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I love Nokia but the phones they have for att keep having issues. N75 is slow as hell and so is the e62. 6126 has a horrible speaker and the 6555 has no battery life BC of the 3g. 2610 is a fine free phone, but no quality nokias low mid or high level are makin it here. If we got the n95 or n82, better battery on the 6555 (4 hour talk time at least it has 3 right now) and get some better cdma models, maybe there numbers wouldn’t drop
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