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Halo 3 rakes in $170 million in first day of sales

What’s bigger than Spiderman 3? Halo 3, that’s what. The video game just stole the title of "highest grossing U.S. entertainment launch day" from Toby McGuire and Co., pulling in $170 million to Spiderman 3’s paltry $151 million. Take that, Spidey. Microsoft enjoyed a record breaking day, which should be great news for considering just how much was riding on this release. Halo has long been Microsoft’s flagship Xbox franchise, and a botched installment would have been akin to a death blow for the embattled corporation. Whether or not the sales will continue to climb at such a rapid rate remains to be seen, but the boys in Redmond shouldn’t worry too much, at least in regards to their gaming division as they’re poised to finally turn a profit thanks to Halo 3…

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10 comment(s) for this post.

  1. On Sep 27, 2007 @ 12:01 pm, Tee Jay Said:

    Will they deduct all the returned “Scratched” disc from the total…lol

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  2. On Sep 27, 2007 @ 12:02 pm, eJay Said:

    I dunno congrats to Microsoft but I played Halo 2 for like a hour and wanted to fall asleep it sucked so much. Just my .02..

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  3. On Sep 27, 2007 @ 12:09 pm, Doppler Said:

    “a botched installment would have been akin to a death blow for the embattled corporation. ”

    Umm, Microsoft has a $40 billion cash pile. Replace “death blow” with “mosquito bite”.

    While a bad Halo 3 would be a problem for their Xbox division, let’s not forget their core business: selling licenses for Windows and Office.

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  4. On Sep 27, 2007 @ 12:11 pm, The Boy Genius Said:

    @ Doppler

    You are correct, but I think Josh was referring to the Xbox division as they are potentially going to turn a profit this quarter because of Halo 3…I believe their quarter ends this Friday.

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  5. On Sep 27, 2007 @ 1:13 pm, Mike Said:

    Call me pedantic, but I get a little annoyed when the video game industry touts sales figures to the movie industry on a straight numbers basis. A movie ticket in New York costs $11. A copy of Halo 3 costs $60.

    Therefore, it’s a lot easier for Microsoft to rack up $170 million — no mean feat for a video game, but not quite an apples-to-apples comparison to a movie’s cume.

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  6. On Sep 27, 2007 @ 1:30 pm, john Said:

    so they are not going to sell anymore since all the halo geeks already bought them. Sure it sounds like a lot $170mil but divide that by $60 and it’s not a lot of copies.

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  7. On Sep 27, 2007 @ 1:43 pm, Mr Crunk Said:

    @Mike

    Very good point. Down here movie ticket’s go for $4(matinee) to $8. Where as Halo 3 goes for $69.99 - $129.99.

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  8. On Sep 27, 2007 @ 1:49 pm, kel Said:

    @mike

    I disagree I think its more difficult to sell that much in video games. You said urself the game is 60 bucks not everyone has that kinda cash secondly you need to already have an xbox 360 where as with a movie you just have to show up. Not to mention you can see the movie multiple time where as your only buying the game once

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  9. On Sep 27, 2007 @ 9:41 pm, tony montana Said:

    her womb is so polluted, I can’t even have a f***ing baby with her.

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  10. On Sep 28, 2007 @ 3:45 pm, PhilR8 Said:

    The price of a ticket/copy is irrelevant - income vs expenses is what matters. So if a film costs $50 million to make and grosses $170 million by selling $5 tickets, it is the same as game costing $50 million to make and grossing $170 million by selling $60 copies.

    It’s all about the money. Anyone who tells you otherwise is a fanboy, because really, who CARES how many copies Halo 3 has sold vs how many tickets Spider-Man 3 sold? it doesn’t make one better than the other.

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