AT&T trying to update their image
We’re not so sure this is necessary, especially considering their current status as the kings of the American wireless road, but it never hurts to plan ahead, right? AT&T is set to embark on a campaign to update their brand identity and image, rejuvenating their corporate identity for the kids and such. Beginning tomorrow the company will launch their "Your Seemless World" campaign. The new media blitz will feature a "younger, edgier, style" and will be focused around a series of short TV spots (i.e. commercials) directed by Wes Anderson of "The Royal Tenenbaums" fame. Sounds pretty good to us. The second part of the campaign will be centered around a new website that will allow AT&T subscribers to create a "digital personality" (avatar?) using "modules of color" designed to express how they feel about the digital world. Okay…wait, what?? We honestly have no idea what the heck this means. Time will tell, we suppose. Finally, Orange will be re-adopted as the official corporate color. Bye bye Blue…it’s as if we hardly knew you. Any other curve balls you want to throw our way, AT&T?
“Finally, Orange will be re-adopted as the official corporate color. Bye bye Blue…it’s as if we hardly knew you.”
This is incorrect. Re-read the press release.
“blue will remain the color of the corporate logo and function”
Orange will stay for AT&T Mobility. As for the rest of AT&T blue will be for that
ok, well as an ATT customer I hope we get Master P and lil’ Romeo to do some marketing.
seriously, ATT has taken some hits with the Wiretapping other stuff, its probably a good move to work on a new identity. I’m a fan of the tenenbaums so let see some good ads.
Thanks, guys. Updated!
Ok if you wanna restor you image do somthing diffrent lowere you fricked rates carg a resonabl static rate for data instead of charging by kilobyte don’t charge for tethering. Stop charging for minites like they are barels of oil, up you customer service an stop taking staff form sprint. Makeing your self look good can only go so far. You gotta walk the walk as well as talk the talk.
Does it matter? If so why?
The campaign title in your article should read ‘Seamless’ not ’seemless’
The more they do this, the more I’m confused about there direction!! Lol I swear att is having some type of mid life crisis and is trying to find a place to be cool! Isn’t your cursed iphone enough??
I hope they keep blue cingular orange would kill the at&t brand its been blue for all eternity. Plus its ugly
Is that the AT&T Store on 86th Street?
How about a v9 and z9 in a male color, and why are they charging $50 more for it than everyone else? also my bill gets higher and higher and I dont do anything different each month.
Why are you showing a picture of a store with the OLD AT&T Wireless branding?
@ mark-
yeah it’s the manhatten store…
can’t you just hear the csr by the door “welcome to AT& motherf#*%ing T GIMME A DOLLAR ….”
or.. I could be wrong
-db
That digitalworld website sounds pretty stupid.
Att gimme your $$ lmao I swere beinng apple slave and aperenly over billing hmm sounds like spirnt I smell lawsuit if tha crap keeps up.
Uh huh….well EDGE still sucks!
Well this has gotta be the most useless thing att has pumped out in a while…oh wait they put out the Moto C139 “with texting, games, and graphics oh boy!!!!!”
Nice intentional typo on “Seamless”. Probably not using Firefox?