UPDATED: Master P and Lil’ Romeo officially endorse the new T-Mobile Sidekicks? Not so much
Look at the picture, guys. That’s the face of the new Sidekick LX. And T-Mobz? You’ve honestly just lost all respect from us. Seriously, what in the hell were you thinking? Do you think this is "cool", "fresh", or "hot"? Apparently you do, and that’s the big problem — it’s not! No one identifies with Master P or Lil’ Romeo anymore. No one is going to buy a Sidekick because Master P and Lil’ Romeo made a horrible song which is nothing more than a mockery of product placement. McDonalds tried to do something like this a while ago. They were offering $1-$5 for every spin an artist got on radio if their song had McDonalds in it. Guess what? They didn’t have to even shell out a dollar. Why? Because this was a blatant, uncreative attempt at product placement and it back fired. We’re starting to think your grasping at straws. In the whole world, you couldn’t find a better ambassador for your product? You went from Dwayne Wade to Na-na-na-na. Consumers aren’t stupid, in fact, they’re anything from it. You’re going to have to try a lot harder than this to make a substantial impact in what you’re trying to achieve. There’s a tasteful way to present something like this, and you failed. Miserably. AT&T is killing you left and right, your 3G network is nowhere to be found, and your phones are less than stellar. We really love you T-Mobz, you were our favorite for a while, but you really disappointed us with this. Check out the song below, and music video and lyrics after the jump.
UPDATE: OK, T-Mobz. While some of what we said is true (you really need to work on the phones and network side of things), we might have been a little harsh. Additionally, we received word from T-Mobile directly that Master P and Lil’ Romeo are not endorsing T-Mobile products, and they had no hand in the creation of the "Sidekick" song on their new album. At this point, we’re waiting for Master P and his team to get back to us with some official quotes and an interview but, we thought we’d update you now. A T-Mobile spokesperson told us that "the posting about T-Mobile’s relationship with Master P and Lil Romeo endorsing Sidekick devices is inaccurate. T-Mobile does not have a promotional or financial deal with Master P, Lil Romeo, the Miller Boyz or Take A Stand Records. While we appreciate their enthusiasm for Sidekick devices, T-Mobile was not a partner in the development of this song." Without hearing from the Miller Boyz directly yet, can we take guesses why they’d make a song and video with such blatent product placement and endorsements in it? They wanted to get the attention of T-Mobile to secure a deal, if we had to guess. Or did they actually get a check and T-Mobile realized it was an awful idea? What makes it even more odd, is that MTV and over 15 entertainment sites have a "press release" from Master P and Lil’ Romeo about this new "endorsement". We’ll update you guys when we hear back from Percy. In the meantime, the "Sidekick" music video clip and "press release" from Master P and Lil’ Romeo is below, along with song lyric excerpts from the song.
"Tmail me, my Sidekick, you got one? Flip it up!"
"Hit me on the Sidekick, rollin’ with a fly chick, I ain’t even trippin’ wody, that’s just my sidekick."
"I do it for the trappers, I do it for the dope boys, Sidekick ringin’"
"Halle Berry in the Sidekick, you know I keep a fly chick, I could make it rain, T-Mobile phone in the pocket. Got a pearl white one like my boy D-Wade. I ain’t trippin’ on the haters ‘cuz I’m already paid."
"This thing on my hip? Yeah, it’s called a Sidekick, CHYEA!, it’s more than a phone, it compliment the wrist."
"D-Wade iced out shinin’ like a lighthouse"
"We ain’t got to speak, let your hands do the talkin’ mami, tmail the info to the after party"
"FLIP IT UP, FLIP IT UP, FLIP IT IP, FLIP IT UP, FLIP IT UP, FLIP IT UP"
"Entrepreneur/rapper Master P. (Percy Miller), and his son Romeo have teamed up with T-Mobile to promote the new Sidekick LX. The campaign reportedly was created in an effort to show that the Sidekick is still one of the most popular and preferred "smartphones" in the urban communities.
"Everywhere I go I take my Sidekick with me: school, the movie set, out on the road," said Romeo. "It allows me to run my business and keep in touch with my friends. Texting is still the leading way of communication for us youth. I need my Sidekick like I need my Rap Snacks! I gotta have ‘em!"
“The Sidekick is the most important device for running my ventures,” said Master P. “I can’t always talk on the phone, but I can shoot off a quick text to close the deal when I need to.”
The father and son team "The Miller Boyz" have also created a song about the phone for their upcoming album "Hip-Hop History" entitled "Sidekick", which is due out September 4th, 2007 on Take A Stand Records. The album will be the first profanity-free street record available through the label."
ha ha ha ha omg! bgr this was better than a cup of coffee to pick me up before i go to work! tmobile has really lost it! such a horrible decision they made
BG,
Doesn’t Romeo have a very popular show on Teen Nick (Romeo!). In 2004 and 2006 he was nominated for favorite kids actor and in 2005 he won the favorite tv actor at the kids choice award. Also the show itself has been nominated and has won several Leo awards. So before you as an old timer say that kids or the ‘youth’ don’t identify with Romeo you should check your facts. It’s a sidekick we are talking about not a BB 7520.
Omg its 1999 again?! Have they lost it? Lil romeo and master p? Where 50 cent, fabolous even paris hilton? They are really scraping the bottom of the celebrity barrel now. And the song well lemme tell u this it won’t get played anywhere with all that product placement. Not that it will even be a good song
This has made my day. Much love for T-Mo!
Wow…I was thinking about getting the Zante when it came out but now…they just made the sidekicks sound lame…guess I’ll be buying a razr2 or maybe a Iphone
T-Mobile needs to change its name to T-Ghetto.
And I switched from ATT to this?! This lame sidekick marketing has demonstrated why I abandoned the sidekick a loooong time ago! Now, I am a genuine crackberry addict! At least, blackberry’s ads give me Nina Garcia from Elle and not, well, master p and lil’ who??? From the celebrity D List no doubt!
wow-
I don’t know about you guys… but I’M SWITCHING… Master pee pee and the boys?
I don’t even want an IPhone now… I want a new sidekick fo shizzle…
um….
or not…
-db
Just dump the danger brand all together an stopt thinking a caerthain ethnicy is all that’s gonna buy your prduct. I’m going out on a limb here an dare I say it palm treos an that folio crap are more desireable and marketable than the sidekick. You might as well have jesse jackson or Al sharpton advertise the sidekick.
B+ for spelling gal.
tmo = stuck in 1998
Is T mobile really sure this is the segment they want as customers.
Well as long as t-mobile keeps up their good customer service (via phone not via store lol) I will stay. Yes I think their phones suck butt but at least unlike Sprint or Verizon you can go off and get yourself an imported one instead.
Dang…all those peeps and this is the only song and beat they can come up with…lol, its kind of funny to see T-mobz rep these guys though. Good Stuff BG, this one had me rollin!
are you serious? let me guess when these launch us t-mobz reps are going to be sporting chains and bandanas???? kind of like the robes for the H@H launch? geez maybe i should have taken the job at att lol.
Damn..The company should now be called T-Bangin. That’s the problem with this country of ours, we promote what are the ills of society. I’m surprised Michael Vick wasn’t asked to join in the picture..
FIVE-O out..
I don’t think that ad will do any harm. I have never owned a sidekick and never will. However where I live every young person 21 and under has a sidekick. And they swear by them. So whatever works. Its not for everyone. I don’t think most people make smartphone purchases based on the celebrity endorser. Do you? Then why are you reading the boygenius report?
I couldn’t have said it any better.
WOW i didnt think this true when it first came out but now omg wow this could actually be bad for business well all i kno bye bye sk3 hello blackberry
So…correct me if i’m wrong but… is T-Mobile trying to become the “go to” carrier for african americans?
They’re obviously marketing to that diversity with snoop dogg, little romeo, master P, and all the other “make no sense names” out there
I think it’s time for me to find a new carrier,… i’m not ghetto fabulous enough for this company…
BTW, you can all call me “SUPREME COMMANDER MASTER OF ALL DOGGS AND CATS MAESTRO G”
Where is the music video?
AAAAAAAAAAAHAHAHAHAHAHAHAHAHAH god damn
Anyone who bases their handset purchases on whether they like/dislike the celebrity spokesperson is an idiot.
As far as going after the urban/rap market, companies like Timberland and Northface are making a killing. It’s not like it’s a bad market to go after.
SUBTECH,
It’s Timbaland, Timberland is a brand of shoe. And you’re right going after a market that promotes drugs, killings, and degrading women isn’t bad at all. You’re a goof.
Timbaland would have been a better spokesman for this.
BGR, had some trouble sleeping last night or something? Way to go on the hating.
Regardless of how you feel for Tmobile, they have great customer service, will do a lot to keep you as their customer, and I dont have to freaking shell out 29.99 for a blackberry plan like ATT…for a network that’s slower than anything.
They got great plans for cheap prices, and its pretty reliable.