UPDATED: Master P and Lil’ Romeo officially endorse the new T-Mobile Sidekicks? Not so much
Look at the picture, guys. That’s the face of the new Sidekick LX. And T-Mobz? You’ve honestly just lost all respect from us. Seriously, what in the hell were you thinking? Do you think this is "cool", "fresh", or "hot"? Apparently you do, and that’s the big problem — it’s not! No one identifies with Master P or Lil’ Romeo anymore. No one is going to buy a Sidekick because Master P and Lil’ Romeo made a horrible song which is nothing more than a mockery of product placement. McDonalds tried to do something like this a while ago. They were offering $1-$5 for every spin an artist got on radio if their song had McDonalds in it. Guess what? They didn’t have to even shell out a dollar. Why? Because this was a blatant, uncreative attempt at product placement and it back fired. We’re starting to think your grasping at straws. In the whole world, you couldn’t find a better ambassador for your product? You went from Dwayne Wade to Na-na-na-na. Consumers aren’t stupid, in fact, they’re anything from it. You’re going to have to try a lot harder than this to make a substantial impact in what you’re trying to achieve. There’s a tasteful way to present something like this, and you failed. Miserably. AT&T is killing you left and right, your 3G network is nowhere to be found, and your phones are less than stellar. We really love you T-Mobz, you were our favorite for a while, but you really disappointed us with this. Check out the song below, and music video and lyrics after the jump.
UPDATE: OK, T-Mobz. While some of what we said is true (you really need to work on the phones and network side of things), we might have been a little harsh. Additionally, we received word from T-Mobile directly that Master P and Lil’ Romeo are not endorsing T-Mobile products, and they had no hand in the creation of the "Sidekick" song on their new album. At this point, we’re waiting for Master P and his team to get back to us with some official quotes and an interview but, we thought we’d update you now. A T-Mobile spokesperson told us that "the posting about T-Mobile’s relationship with Master P and Lil Romeo endorsing Sidekick devices is inaccurate. T-Mobile does not have a promotional or financial deal with Master P, Lil Romeo, the Miller Boyz or Take A Stand Records. While we appreciate their enthusiasm for Sidekick devices, T-Mobile was not a partner in the development of this song." Without hearing from the Miller Boyz directly yet, can we take guesses why they’d make a song and video with such blatent product placement and endorsements in it? They wanted to get the attention of T-Mobile to secure a deal, if we had to guess. Or did they actually get a check and T-Mobile realized it was an awful idea? What makes it even more odd, is that MTV and over 15 entertainment sites have a "press release" from Master P and Lil’ Romeo about this new "endorsement". We’ll update you guys when we hear back from Percy. In the meantime, the "Sidekick" music video clip and "press release" from Master P and Lil’ Romeo is below, along with song lyric excerpts from the song.
"Tmail me, my Sidekick, you got one? Flip it up!"
"Hit me on the Sidekick, rollin’ with a fly chick, I ain’t even trippin’ wody, that’s just my sidekick."
"I do it for the trappers, I do it for the dope boys, Sidekick ringin’"
"Halle Berry in the Sidekick, you know I keep a fly chick, I could make it rain, T-Mobile phone in the pocket. Got a pearl white one like my boy D-Wade. I ain’t trippin’ on the haters ‘cuz I’m already paid."
"This thing on my hip? Yeah, it’s called a Sidekick, CHYEA!, it’s more than a phone, it compliment the wrist."
"D-Wade iced out shinin’ like a lighthouse"
"We ain’t got to speak, let your hands do the talkin’ mami, tmail the info to the after party"
"FLIP IT UP, FLIP IT UP, FLIP IT IP, FLIP IT UP, FLIP IT UP, FLIP IT UP"
"Entrepreneur/rapper Master P. (Percy Miller), and his son Romeo have teamed up with T-Mobile to promote the new Sidekick LX. The campaign reportedly was created in an effort to show that the Sidekick is still one of the most popular and preferred "smartphones" in the urban communities.
"Everywhere I go I take my Sidekick with me: school, the movie set, out on the road," said Romeo. "It allows me to run my business and keep in touch with my friends. Texting is still the leading way of communication for us youth. I need my Sidekick like I need my Rap Snacks! I gotta have ‘em!"
“The Sidekick is the most important device for running my ventures,” said Master P. “I can’t always talk on the phone, but I can shoot off a quick text to close the deal when I need to.”
The father and son team "The Miller Boyz" have also created a song about the phone for their upcoming album "Hip-Hop History" entitled "Sidekick", which is due out September 4th, 2007 on Take A Stand Records. The album will be the first profanity-free street record available through the label."
On Sep 6, 2007 @ 6:51 am, James Said:
ha ha ha ha omg! bgr this was better than a cup of coffee to pick me up before i go to work! tmobile has really lost it! such a horrible decision they made
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On Sep 6, 2007 @ 6:57 am, cb Said:
BG,
Doesn’t Romeo have a very popular show on Teen Nick (Romeo!). In 2004 and 2006 he was nominated for favorite kids actor and in 2005 he won the favorite tv actor at the kids choice award. Also the show itself has been nominated and has won several Leo awards. So before you as an old timer say that kids or the ‘youth’ don’t identify with Romeo you should check your facts. It’s a sidekick we are talking about not a BB 7520.
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On Sep 6, 2007 @ 7:08 am, jose Said:
Omg its 1999 again?! Have they lost it? Lil romeo and master p? Where 50 cent, fabolous even paris hilton? They are really scraping the bottom of the celebrity barrel now. And the song well lemme tell u this it won’t get played anywhere with all that product placement. Not that it will even be a good song
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On Sep 6, 2007 @ 8:32 am, JJ Said:
This has made my day. Much love for T-Mo!
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On Sep 6, 2007 @ 8:33 am, Jay Said:
Wow…I was thinking about getting the Zante when it came out but now…they just made the sidekicks sound lame…guess I’ll be buying a razr2 or maybe a Iphone
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On Sep 6, 2007 @ 8:39 am, Sean Said:
T-Mobile needs to change its name to T-Ghetto.
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On Sep 6, 2007 @ 8:41 am, joshie Said:
And I switched from ATT to this?! This lame sidekick marketing has demonstrated why I abandoned the sidekick a loooong time ago! Now, I am a genuine crackberry addict! At least, blackberry’s ads give me Nina Garcia from Elle and not, well, master p and lil’ who??? From the celebrity D List no doubt!
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On Sep 6, 2007 @ 8:46 am, daddybear Said:
wow-
I don’t know about you guys… but I’M SWITCHING… Master pee pee and the boys?
I don’t even want an IPhone now… I want a new sidekick fo shizzle…
um….
or not…
-db
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On Sep 6, 2007 @ 8:50 am, Galvatron Said:
Just dump the danger brand all together an stopt thinking a caerthain ethnicy is all that’s gonna buy your prduct. I’m going out on a limb here an dare I say it palm treos an that folio crap are more desireable and marketable than the sidekick. You might as well have jesse jackson or Al sharpton advertise the sidekick.
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On Sep 6, 2007 @ 9:04 am, test5477 Said:
B+ for spelling gal.
tmo = stuck in 1998
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On Sep 6, 2007 @ 9:17 am, argonnj Said:
Is T mobile really sure this is the segment they want as customers.
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On Sep 6, 2007 @ 9:30 am, Hinano Said:
Well as long as t-mobile keeps up their good customer service (via phone not via store lol) I will stay. Yes I think their phones suck butt but at least unlike Sprint or Verizon you can go off and get yourself an imported one instead.
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On Sep 6, 2007 @ 9:51 am, g00z Said:
Dang…all those peeps and this is the only song and beat they can come up with…lol, its kind of funny to see T-mobz rep these guys though. Good Stuff BG, this one had me rollin!
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On Sep 6, 2007 @ 9:59 am, nick f Said:
are you serious? let me guess when these launch us t-mobz reps are going to be sporting chains and bandanas???? kind of like the robes for the H@H launch? geez maybe i should have taken the job at att lol.
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On Sep 6, 2007 @ 10:02 am, D-50 Said:
Damn..The company should now be called T-Bangin. That’s the problem with this country of ours, we promote what are the ills of society. I’m surprised Michael Vick wasn’t asked to join in the picture..
FIVE-O out..
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On Sep 6, 2007 @ 10:12 am, tprime Said:
I don’t think that ad will do any harm. I have never owned a sidekick and never will. However where I live every young person 21 and under has a sidekick. And they swear by them. So whatever works. Its not for everyone. I don’t think most people make smartphone purchases based on the celebrity endorser. Do you? Then why are you reading the boygenius report?
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On Sep 6, 2007 @ 10:35 am, chris Said:
I couldn’t have said it any better.
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On Sep 6, 2007 @ 10:54 am, Rey Said:
WOW i didnt think this true when it first came out but now omg wow this could actually be bad for business well all i kno bye bye sk3 hello blackberry
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On Sep 6, 2007 @ 10:55 am, Maestro G Said:
So…correct me if i’m wrong but… is T-Mobile trying to become the “go to” carrier for african americans?
They’re obviously marketing to that diversity with snoop dogg, little romeo, master P, and all the other “make no sense names” out there
I think it’s time for me to find a new carrier,… i’m not ghetto fabulous enough for this company…
BTW, you can all call me “SUPREME COMMANDER MASTER OF ALL DOGGS AND CATS MAESTRO G”
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On Sep 6, 2007 @ 11:00 am, mobilecontrol Said:
Where is the music video?
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On Sep 6, 2007 @ 11:13 am, "m dizzle" Said:
AAAAAAAAAAAHAHAHAHAHAHAHAHAHAH god damn
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On Sep 6, 2007 @ 11:24 am, subtech Said:
Anyone who bases their handset purchases on whether they like/dislike the celebrity spokesperson is an idiot.
As far as going after the urban/rap market, companies like Timberland and Northface are making a killing. It’s not like it’s a bad market to go after.
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On Sep 6, 2007 @ 11:48 am, D-50 Said:
SUBTECH,
It’s Timbaland, Timberland is a brand of shoe. And you’re right going after a market that promotes drugs, killings, and degrading women isn’t bad at all. You’re a goof.
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On Sep 6, 2007 @ 11:52 am, test5477 Said:
Timbaland would have been a better spokesman for this.
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On Sep 6, 2007 @ 12:04 pm, Avi Said:
BGR, had some trouble sleeping last night or something? Way to go on the hating.
Regardless of how you feel for Tmobile, they have great customer service, will do a lot to keep you as their customer, and I dont have to freaking shell out 29.99 for a blackberry plan like ATT…for a network that’s slower than anything.
They got great plans for cheap prices, and its pretty reliable.
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On Sep 6, 2007 @ 12:05 pm, argonnj Said:
As far as going after the urban/rap market, companies like Timberland and Northface are making a killing
urban/rap market, killing? That’s funny.
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On Sep 6, 2007 @ 12:07 pm, KwietStorm Said:
Did he not say COMPANIES like Timberland and Northface? If you knew what he was talking about, you wouldn’t have tried to correct him. Nice generalization too.
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On Sep 6, 2007 @ 12:09 pm, Rob. B Said:
Guys BGs thoughts are spot on as usual. I don’t think he was criticizing TMobile as a whole so much but rather their horrible marketing decision outlined above. If you want the first BG/Just Blaze interview you’ll see that they both love TMobile. Plus it doesn’t take a genius to see that TMobile is crumbling. They used to have everything, now they have a crappy network, cheap plans, and the greatest customer service around.
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On Sep 6, 2007 @ 12:48 pm, AT Said:
I will agree that it’s a marketing suicide, especially the way hip-hop has been doing lately.
But concerning the T-Mobz bashing….it’s quite simple here, BGR is obviously taking the AT&T+iPhone position.
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On Sep 6, 2007 @ 12:49 pm, cracka Said:
this is pretty telling… until this go-round, all t-mo had to do was throw a party and promise free pre-release sidekicks to get b-list celebs to show up in droves.
now, the tech is so tired and the potential of the platform so unrealized that they have to pay d-listers to promote it to the urban crowd, who will see thru this crap like it was a lohan rehab.
yes, i do believe it’s finally time for me to give up on the hiptop line and imove on to isomething ielse. is that sim unlock ready yet?
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On Sep 6, 2007 @ 1:16 pm, Aaron J. Walker Said:
UGH! UGH! and triple UGH!
I alway look forward to the NBA season because T-Mobile has been running some of the classiest and funniest ads using Charles Barkley and Dwayne Wade with the T-Mobile Fave 5 campaign.
They had three of them that had me in stitches every time I watched a game. (The Golf one especially.)
And the ones when the boy shows up to take the guys daughter out is another very funny and well done commercial.
Funny, classy, gets the message across and almost got me to seriously think about switching. That’s the way to run an ad campaign.
I don’t care rap/hip-hop very much at all and would immediately zone out if any company approaches me with this as a way for me to become on of their customers.
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On Sep 6, 2007 @ 1:20 pm, matt Said:
tmobile is trying to market the younger generation, thats why they keep getting spokesman/woman that they look up to. (paris hilton,snoop, and now master p) Who cares who tmobile gets to sell their products as long as they sell. Ill admit the song they made about the sidekick is kinda lame but owell. Boost mobile is targeted at people who have bad credit or no credit and who is that? Young people. I think its unfair that bgr jumped on tmoble for choosing master p and son to sell their product but the company must of had a good reason. Stop bashing tmobile
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On Sep 6, 2007 @ 1:32 pm, joey Said:
i dont kno y they picked master p n romeo of all people….they suck, no body even listins 2 there song any more….t mobile could have done better….they could have ask jay-z, 50 cent, or even bow wow……let me ask yall a question, wat was da last single dat mastyder p put out ummmm…. i dont kno cuz no1 cares bout him
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On Sep 6, 2007 @ 2:18 pm, At&tian Said:
Personally, I think it’s smart. What else can you do with a device that is outclassed, considered a smartphone but, can’t really add software, cameras are first cameraphone reminiscent. Pricing of handset and network features are right up with smartphones with better tech and more features.
And the network is behind on technology as well.
Market yourself to less informed or, people that are looking for simplicity with ease such as it’s keyboard and swivel screen. They could care less about extra functions. They are not going to add software or worry about internet and other new tech. So you use someone that can reach them best. Most are probably still sporting flips trying to text and make calls so the Sidekick is as hype as it was to most here in the late ’90s to them.
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On Sep 6, 2007 @ 2:40 pm, Carlos Said:
Bash T-Mobile all you want at least they dont sell you a phone for $600 dollars and then offer that same overhyped phone for $200 hundred dollars less two months later. I’d rather stick to a company who lets has beens endorse their product than a company who takes me for a fool.
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On Sep 6, 2007 @ 3:28 pm, nick Said:
only wordS i have is. SAD REAL SAD!!!
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On Sep 6, 2007 @ 3:37 pm, Kevin Said:
They have gone too far. This is a distastefull way to market their products. I owned a sidekick 2 at one point in my life and the ads with snoop and Paris were mildly entertaining. Enlisting the help of two has beens is a bad move on tmo’s part. Time will tell if this partnership will succeed.
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On Sep 6, 2007 @ 3:57 pm, jeb Said:
D-50, you should brush up on your reading comprehension.
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On Sep 6, 2007 @ 4:01 pm, derX Said:
I feel so bad for them. They actually think having these people as spokespeople will help their sales.
Wow, I hope they’re prepared the exact oppositve effect.
TMobile, I have an idea for you. Try to get people who’s albums sell…idk, be ambitious, like Madonna, Beyonce, Shakira, Justin Timberlake…hell, even GP would be a better choice.
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On Sep 6, 2007 @ 4:02 pm, mobilecontrol Said:
“Bash T-Mobile all you want at least they dont sell you a phone for $600 dollars and then offer that same overhyped phone for $200 hundred dollars less two months later. I’d rather stick to a company who lets has beens endorse their product than a company who takes me for a fool.”
Totally agree with Carlos’ statement above…
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On Sep 6, 2007 @ 4:51 pm, ajadoniz Said:
We can all remember what happened to a company who tried pulling in the g-thugz demographic. (amp’d)
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On Sep 6, 2007 @ 6:34 pm, Jeff B. Said:
Damn that is the stupidest thing I have ever heard and I heard “my lip gloss is poppin’, my lip gloss is cool” or whatever that useless piece of shit is.
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On Sep 6, 2007 @ 6:59 pm, hiphopdied Said:
Lol this is funny!! I’m not mad @ tmob @ all. These ads are to market the sk, not directly to market tmob. You guys are losing focus, the iphones primary set is to market itself, same thing if you see a razor ad. The carrier is part of the picture, but the bigger picture is danger. Bash them all day. I still like tmob, for the simple fact, there not going to rape my pockets for an iphone, there not going to nickel or dime me like sprint did. Or get stuck on themselves like verizon and cripple my bb. Either way tmob works for me. This ad is weak, in fact its almost disgusting, but this is not for us tech heads, its for these kids out there that’s snapping there fingers, and getting hyphy!
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On Sep 6, 2007 @ 7:17 pm, Frankezy Said:
What a Piece of shit. I had the sk3 and that was the wrost investment i ever made the service sucked! it practically down every other day the reception was horrible… I have to sell it for 175! i bought for 250.
MASTER P! is fucking wack and old jayz and ludacris can come up with a better song that those sorry as lyrics. TMOBILE is SO LOW LIFE!
THE HAVE do it with this one… I still wonder why i left in the firsr place t-mobile service went down hill.
now im with at&t my service fucking awesome i even have reception all over my house while sorry as tmobile only had 0 to 1 bar in my house and dropped my calls
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On Sep 6, 2007 @ 8:21 pm, John Smith Said:
Have you guys ever gone outside of rural USA? This is the demographic who is using the Sidekick. Take a good look around next time you are in NYC, Miami or LA. Sidekicks being used by guys and gals that fit this demo perfectly. This promotion does not appeal to me but then again, I would never use a Sidekick. Trust me they know what they are doing.
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On Sep 6, 2007 @ 10:19 pm, ArturoRoyal Said:
People, People!!
The SideKick is GHETTO!! It has always been and always will be GHETTO.
It is popular low-level consumer device with great penetration. It could even be argued that other device makers should fallow its simple consumer friendly path but DAMN it is so GHETTO!!
No surprise here.
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On Sep 6, 2007 @ 11:28 pm, Galvatron Said:
Look I live in an intercity area I have yet to see sa sidkick I mostly see flip an slider phones heck I see hoghscool kids with treos an blackberrys I’ve seen on kid wqith a sidkick an he said it sux an say him witha a perl in less than a year
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On Sep 7, 2007 @ 1:32 am, Patty Said:
THE COMMENTS AGAINST THE ARTISTS AND T-MOBILE’S DECISION TO USE THEM TO SELL THE SIDEKICK SOUND RACIST TO ME….I’M HISPANIC AND IT SOUNDS LIKE A BUNCH OF WHITE BEING RACIST….IF ANY OF YOU ARE NOT WHITE….SHAME ON YOU….YOU SHOULD BASE YOUR CHOICES ON HOW YOU SPEND YOUR MONEY AND WHAT YOUR VALUE IS. THE SIDEKICK HAS THE BEST INTERNET T-MOBILE HAS FOR THE MONEY (UNLIM INTERNET AND TEXTING FOR $20) HOW MUCH IS THE INTERNET PLAN ON YOUR IPHONE? PROBABLY MORE THAN YOU CAN AFFORD…..I KNOW YOU ALL ARE NOT MILLIONAIRES CAUSE YOU ARE POSTING HERE….JUST WANNA BEES KEEPING UP WITH THE JONES…..GET A LIFE! YOU WILL BE JUDGED ON THE WAY YOU TREAT GOD’S CHILDREN!
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On Sep 7, 2007 @ 2:49 am, Marc Said:
STOP HATING. MASTER P IS RICH AND EVERYBODY HATING IS BROKE. YOU EITHER GONNA BUY ONE OR YOU NOT, IF NOT THEN SHUT UP AND GET A LIFE AWAY FROM THE INTERNET GOSSIP. T-MOBILE IS NOT LOSING MONEY OFF YOU HATERS AND NEITHER IS MASTER P OR LIL ROMEO.
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On Sep 7, 2007 @ 5:36 am, DELINQ Said:
So wait, this is “official” like as in T-Mo is paying for this mess? I just thought P and Romeo came up with this “grassroots campaign” to build some buzz for their CD.
I’m glad the BGR gets the intersection of “geek” and “urban” even if the commenters don’t.
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On Sep 7, 2007 @ 5:46 am, SickofSidekick Said:
I’m sorry, I cannot STAND the way they have marketed the SK into the realm of drug dealers, rappers, and vapid teenage girls; It is such a great format, and I used to love it.
This is truly one of the final straws for me…that and the deplorably dated tech they keep churning out
It isn’t racist to say that rap trash like that is exactly that, TRASH, and that it is embarrassing to see one’s phone (that used to be so loved) associated with it so closely.
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On Sep 7, 2007 @ 7:46 am, edward Said:
15 year olds dont count no one cares about lil romeo or master p guess tmobile didnt want to shell out the money for 50 cent jay z or at least jeezy or ti
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On Sep 7, 2007 @ 8:55 am, lord pookie Said:
Wow, Master P and romeo…. I don’t see how it would actually get people to buy this new device but romeo does have a show that’s been out for a while so maybe younger people would like it… *I doubt they have the 400 to get one though*
I heard you can unlock the iphone somehow… Sounds like a plan!
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On Sep 7, 2007 @ 11:49 am, DEE Said:
Tmo, it is obvious you have no idea what you are doing. ghetto…….
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On Sep 7, 2007 @ 1:21 pm, Jimmy Said:
Thats because T-Mobile has the weakest handsets around. WEAKEST! Happy I moved to the Ocean.
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On Sep 7, 2007 @ 1:27 pm, Jimmy Said:
Hey now I’m Latino myself. Its a poor move. I’m not ghetto, I’m not buying into all this racism you are seeing. I grew out of that ghetto-ness years ago. If you find it upsetting go buy the new sk. People have their views plain and simple. I happen to side with a majority of these views. Its ghetto I hate to say it. As I stated before I’m glad I moved to Helio. Thanks.
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On Sep 8, 2007 @ 3:12 pm, Rob. B Said:
Whatever BG all good still good reporting on ur end and master p romeo and tmobile still all suck!
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On Sep 8, 2007 @ 3:30 pm, Willis Said:
Maybe Master P represented T-Mobile in their negotiations for the Curve. He did such a bang up job as Ricky Williams’s agent after all.
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On Sep 8, 2007 @ 3:39 pm, Bratan Said:
I think it’s sad and pathetic to have an ex-drug dealer melanzane endorse your phones!
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On Sep 8, 2007 @ 4:31 pm, Alex M Said:
I’m a latino man. I have a sidekick. I am not ghetto. I use it for both business and as a personal device. It has served me very well for the past 3 years. The SK is a phone for KIDS which is why I am moving on to the Wi-berry curve in a couple of weeks. Master P WAS a drug-dealer. Today he is a successfull business man and so is his son (with the nickelodeon shows running so long). I’m sure this is why T-Mo probably did consider using them. So who cares what his PAST is. It is not who he is TODAY. The only reason it is a mistake for T-Mo to go through with this promotion is that he Master-P is just not hot anymore. Jay-Z was once a drug-dealer too. Today he has his own line of Audermars Piguet watches (which is in my opinion in the top 3, behind Patek and Rolex, of the most respected traditional watches made yesterday and today). So if AP can see past Jay-Z’s PAST and see him for who he is today, why can’t some of you??? This pisses me off with some of you!! I’d rather just hear that Master P is not hot and marketable but not that he is/was a drug-dealer!
-Just my two cents.
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On Sep 8, 2007 @ 5:59 pm, Jeff B. Said:
Well this is one of the worst “things” I have ever heard.
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On Sep 8, 2007 @ 7:06 pm, Icepak Said:
Master P simply sucks - always have. I can’t name a single song from him. He’s nothing to me. That means his ads would not be catering to me. Anne Hathaway used a Sidekick in Devil Wears Prada. Tmo would have been smart to capitalize on that when the movie was pulling droves at the theater.
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On Sep 8, 2007 @ 7:57 pm, nswint Said:
Percy Miller is dat you?
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On Sep 8, 2007 @ 8:04 pm, Mr. Opportunist Said:
I wouldn’t be suprised if your first article influenced their decision to pull the contract.
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On Sep 8, 2007 @ 11:51 pm, Edward Said:
“I need my Sidekick like I need my Rap Snacks!”
You’re kidding me right?
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On Sep 9, 2007 @ 11:54 am, DAMIAN Said:
avi
your right about t-mo not wanting 29.99 for there bb plan like at&t
they want 39.99
now there is a great way to bolster value
lets bitch about the better deal
that was a uneducated as a rap song about the t-mo sidekick
i have never like t-mo never will
you just explained why
t-mo is for those who can not afford to have real service
and as for the slow factor … t-mo is just starting a 3g network
bb does not have a 3g device on any network
T-MO SUCKS
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On Sep 9, 2007 @ 12:00 pm, ariel Said:
This song is really goin to take my mind of buying a iPhone and switching to ATT, the so call death star, great job Tmobs, LOL
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On Sep 9, 2007 @ 1:46 pm, Mdivani Said:
I gotta say, that as much as I have been looking forward to the “new” sidekick, if t-mobile doesn’t get with it soon they will have lost me to the iphone.
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On Sep 9, 2007 @ 4:29 pm, Chris Said:
wow this is sad time for t-mo, I have had t-mo for 5 years and I cant believe the way the companies downward trend from phones to service in the last year, I hope t-mo execs read this maybe you could have increased the budget on that music video, with the money that you are NOT spending on your network!
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On Sep 10, 2007 @ 10:18 am, Crash Override Said:
I have to wonder about TMO doing this for real, as BG metioned. I bet they cut a check to the Miller Boyz and realized what they’d done. But it made sense, since TMO’s best network reception is in the middle of cities, several in particular which have a large black urban market. Somebody looked at the culture of young people in the places where their stikin’ network has coverage and called it a “win-win” and then realized the overall image that it altered to TMO with the rest of the subcultures or wider cultures: black, white, hispanic, urban, suburban and rural and thought “I don’t know if everyone wants this “playa on ma’ sidekick” image. The best marketing they got was when the character of Clare Bennett on “Heroes” used it all last season. But the urban demographic (no disrespect intended) is a huge market for TMO where they actually have existing network coverage.
On the side: I kinda liked the SK3 and the SK ID, even though they are “old scool” technology. TMO’s network is the issue and their customer service is great. I had ATT, TMO and Sprint. Sprint was the best network for the cash where I live, but their customer service is downright satanic… I wish that I could have TMO customer service with a better network, but oh well.
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On Sep 10, 2007 @ 10:35 am, Crash Override Said:
Follow up…I read this and realized that people may take it to imply racism and I didn’t mean it that way at all…. Master P and Romeo are “clean-cut” figures in the black community and his new company and album is all about taking a stand against negative cultural influences in the black community and Romeo did have the show on Nick that lots of kids liked: red, purple, black and white. The video, however, was the atypical (though kind of poorly produced) “booty shakin”, ‘Benz behind me cause I’m a Playa’ image so I am perplexed. If the Miller Boyz wanted to “take a stand” and win a marketing contract with TMO-this wasn’t the “pilot episode the network would pick up” so to speak. I think they failed their audition with TMO and this video is the proof. That’s all I was saying. The idea was purely economic: have a stale rap star who is promoting family values back the aging SK line in places where people who first adopt, from a economic perspective, rap and hip-hop culture will embrace it. Seemed great till they saw the video!
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On Sep 10, 2007 @ 6:12 pm, Platinum Said:
MASTER P IS THE MAN, HE DID IT AGAIN, THE SONG IS HOT AND THE BEAT IS FIRE. T-MOBILE WILL BE STUPID IF THEY DONT GIVE THEM A DEAL. mASTER P SOLD OVER 75 MILLION. SO U HATERS NEED TO STOP.
BIG UPS TO MASTER P AND ROMEO
GO GET THAT CORP MONEY P…….
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On Sep 11, 2007 @ 3:42 am, hotnix Said:
yea that beat is deff HOT. Go listen to the good quality version on this site:
http://allhiphop.com/blogs/multimedia__music/archive/2007/08/24/18474936.aspx
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On Sep 14, 2007 @ 2:05 am, the kid Said:
Really
Who gives a flying fuck?
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On Sep 17, 2007 @ 6:36 am, joey Said:
The original rant is quite funny for such a news site like this.
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On Sep 21, 2007 @ 10:30 am, Tina Tremble Said:
What???The hook to this song sounds actually like SparkDawg’s Sidekick song. For those of yall who don’t know SparkDawg is part of a group called GREENCITY out of TEXAS who just signed a deal with SCARFACE.
Tmobile tried to buy the song from Spark and give it to another artist…spark declined them…crazy….damn…TMOBILE now yall steal songs!?!?!?!?
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On Sep 21, 2007 @ 12:36 pm, Crashoverride Said:
You think if TMO was in the stealing mood, they could at least steal some more towers/coverage or buy some more reception from ATT so people everywhere might actually get reception on their network and want a SK, song or not. PS-that is not a “deff HOT beat”…as Scarface says, “Damn it feels good to be a gangsta”….now back to wireless and tech matters. TMO-steal some towers and help the peeps out…
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