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i.Beat.Blaxx wins “Most Racist MP3 Player” award

Seriously. We couldn’t have made this one up…it’s that bad. German company Trekstor has just dropped a new DAP. Spec wise, this thing can certainly hold its own, sporting 2GB or 4GB of internal storage, a built in FM tuner, mini-USB jack , and a pretty sweet design aesthetic. It even comes bundled with a set of Sennheiser ear phones. Not too shabby, right? Sure, but we haven’t gotten to the best/worst part. What happens when a German company is faced with the need to name and market a new, youth oriented digital audio player? How do they set themselves apart from the masses? Call it the i.Beat. Blaxx. That’s what. We find it hard to believe that any corporation, German, Latvian, Ugandan, Russian, whatever, could be stupid enough to knowingly pull a move like this…but by the same token, we’re equally flummoxed that a company could unknowingly pull a move like this.  We smell an angry Al Sharpton, several late night talk show debates, and an apology in the air. Or are we taking this the totally wrong way? Don’t take our mock convo the wrong way either, mmkay?

UPDATE: Trekstor has done the right move, and renamed the DAP just, "Blaxx." A little better, right?

Black male: Yo, what’s poppin my ninja?

White male: Hi, Gene.

Black Male: Ain’t nothin’. Aww man damn, is that the new iPod that you can like, you know, touch, and check out YouTube on? Aww damn! I could be chillin’ at the Subways, and be like all up on that, checkin’ out that dumb girl from South Carolina, son.

White Male: Uh, no. It’s this totally new digital audio player. It’s actually really cool, and pretty exciting. You get all of the features you’ve come to expect in a mobile MP3 player, in a small. light, and affordable package.

Black Male: Word, B.

White Male: Yeps!

Black Male: What’s it called, kid.

White Male: Lowers his voice, and tries to mumble, "i.Beat Blaxx"

Black Male: "Say what? Oh hell no you did not just…"

We’ll check up on White Male in the hospital a little later on in the week…

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33 comment(s) for this post.

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  1. On Aug 30, 2007 @ 9:05 am, daddybear Said:

    what did kanye say ??

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  2. On Aug 30, 2007 @ 9:09 am, mickeyp Said:

    “George Bush hates Black People” - Kanye West

    and I saw this on Digg two days ago. good story though, its not a US product and they might have missed something in translation. If they make them in multicolors it could be really fun.

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  3. On Aug 30, 2007 @ 9:13 am, Tee Jay Said:

    Hahahaha as a black man I find this dang funny. I got to email this one to all my friends. I can see a typical convo for someone that has this phone

    Yo! Whats the name of that phone?

    i.Beat.Blaxx

    Excuse me, what did you just say?

    i.Beat.Blaxx…..

    Today on channel nine a man was beaten down in Chicago today after he kept reapting over he beat Blacks

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  4. On Aug 30, 2007 @ 10:16 am, Tee Jay sucks Said:

    White Male: Lowers his voice, and tries to mumble, “i.Beat Blaxx”

    Black Male: “Say what? Oh hell no you did not just…”

    We’ll check up on White Male in the hospital a little later on in the week…

    hahaha wow I wrote this without reading any of the article! What uber minds!

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  5. On Aug 30, 2007 @ 10:51 am, recon Said:

    MickeyP,

    not to put you out there, but don’t misconstrue words. Kanye said, “George Bush does not care about black people.” he never use the term “hate”

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  6. On Aug 30, 2007 @ 10:53 am, bes kep secret Said:

    could have been worse, could have been i.beat.jewzzz

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  7. On Aug 30, 2007 @ 11:46 am, mickeyp Said:

    sorry for the misquote, i was going on memory.

    I guess “George Bush doesn’t care about black people”

    or “Brownie, you’re doing a heck of a job.” or “What didn’t go right?” or “Bureaucracy is not going to stand in the way of getting the job done for the people.” how about any of those.

    back on topic the player is getting good reviews and it would be a conversation piece for sure.

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  8. On Aug 30, 2007 @ 11:50 am, Tee Jay Said:

    @Tee Jay sucks

    Gee Golly! You are soo funny. You should really think about doing stand up or wrtiting for a sitcom.
    The world needs your humor…..

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  9. On Aug 30, 2007 @ 12:11 pm, Tony in LA Said:

    I will go with the idea that it just got lost in the translation. There are a lot of U.S. product names that either just don’t make sense in other languages or can be taken offensively. For example, there used to be a drugstore in So.Cal that changed it’s name to Osco (after a merger) but the pronunciation sounded just like the Spanish word “asco”; which means disgust or loathing. Needless to say with the large Spanish speaking population on So.Cal; their sales started to fall. So they dropped the Osco name and reverted back to Sav-on; which is now CVS in So.Cal.

    A funny example of “lost in translation” was the movie “Free Willy”. In the U.K., Willy is another name for an “appendage”, if you know what I mean. So folks in England really got a kick out of that one.

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  10. On Aug 30, 2007 @ 12:39 pm, Elliott Said:

    If you go Trekstor’s website, it is just called the Blaxx. They must have realized that violence is not the answer.

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  11. On Aug 30, 2007 @ 4:52 pm, JP Said:

    @mickeyp: ….or how about, “A chair is not a chair unless it folds.”

    awwwwwww, no you didn’t!

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  12. On Aug 31, 2007 @ 11:01 am, Niggers Stink Said:

    Is this a anti nigger box? If it is I want to buy one. Less stink, less crime and less dumb niggers to waste my tax money on.

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  13. On Aug 31, 2007 @ 12:59 pm, Jamie Said:

    I find it funny that you idiots of the dark skinned kind always get your panties in a bunch over the most stupid shit ever in this world. You throw out the race card every chance while calling each other “niggers”. Then it is ok for you to make fun or call white people names and think nothing off it, but i am here to let you in on a lil secret….. it will not last for long so enjoy it while you can and stop fucking whining over something that happen over 200 years ago. Oh in case you forgot your history…. it was your fellow African’s that sold your chicken eating asses to the English for slave labor.

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  14. On Aug 31, 2007 @ 1:33 pm, Jason Said:

    That is very funny. More people should beat blacks….maybe then they will behave themselves.

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  15. On Aug 31, 2007 @ 1:44 pm, Tony in LA Said:

    Okay, so when did BGR become such a racist site?

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  16. On Aug 31, 2007 @ 1:59 pm, andy Said:

    i bet the LAPD rocks these all day when they’re on duty

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  17. On Aug 31, 2007 @ 2:03 pm, andy Said:

    you’re blind man, please keep your comments to yourself. nobody wants to follow a blind man

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  18. On Aug 31, 2007 @ 4:28 pm, Billy Said:

    We have known away to cure the crime problem for years. We just have to put them in cages like we keep the rest of the animals. Do a search thecolourofcrime. They have murdered more whites than was killed in vietnam. Judgement day in just around the corner,and I will play enough to make up for the punk sissy white wiggers and then some!!!!!!

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  19. On Aug 31, 2007 @ 4:51 pm, test5477 Said:

    man stupidity running wild in this post, sad.

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  20. On Aug 31, 2007 @ 6:24 pm, bill Said:

    It’s amazing how blacks whine when they see something coming from whites that even sounds racist. But yet I have sat in rooms and listened to them call each other the “N” word and talk about raping white bitches. In my opinion they need to shut up and stop being hypocrites and be thankful,it didn’t read: “I kill blacks.”

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  21. On Aug 31, 2007 @ 6:32 pm, George Bush Said:

    I really hate Black people.

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  22. On Aug 31, 2007 @ 8:36 pm, Tom Said:

    Most of you whites are right. Some blacks do operate the way you guy stated but, uh, the reason they do is because of you…fuckin idiots!

    We were OK in Africa, and the reason we were enslaved initially is because, white from the caucus mountains invented advanced weapons, which led to every war in the world. Do YOUR history next time.

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  23. On Aug 31, 2007 @ 9:08 pm, Mike Said:

    Don’t fear blacks they are not the super street fighters there made out to be. Blacks only attack when they outnumber you 2 to 1, they turn into the biggest cowards when you threaten with violence. This article is promoting the ‘Don’t speak negatively about blacks or you’ll get beat up’ myth. Anyone who doesn’t live their life through the media already knows this.

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  24. On Sep 1, 2007 @ 8:32 pm, Bruce Said:

    Worse? God damned jews deserve it even more than the niggers.

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  25. On Sep 1, 2007 @ 9:22 pm, Hessian Said:

    Sure, Tom. I can see how Blacks were better off in Africa with all of their technological achievements and culture. We’re sorry that most of our white ancestors brought you over here, inadvertently giving you a chance to live. Considering your great grandparents would have been eaten/died of disease/died in tribal warfare. You honestly can’t say you’d rather be in Africa getting reamed by some witchdoctor trying to get rid of his AIDS can you? You got it pretty fuckin’ easy here in comparison. Following basic laws such as not raping/robbing/murdering isn’t conforming to whitey, it’s protecting your black ass from getting fragged by an extremely pissed and vengeful White race. Pretty much all I gotta say, Uncle Tom. Next time you fight “whitey”, try to do it by yourself instead of inviting friends.

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