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CNN and Google make nice

Posted by Joshua Karp on Aug 28, 2007 6:51 pm 5 comments
Filed in News

Google and CNN have announced an exclusive partnership, by which Google will be the exclusive publisher of text link ads on CNN.com. This is a huge deal for Google, as they have essentially just locked down exclusive ad rights to one of the top 100 most trafficked sites on the internet. Nice one, Google. Doesn’t sound terribly exciting, but in the crazy and competitive world of online advertising, this is a major coup over competitors such as Microsoft and Yahoo. Google actually just kicked Yahoo out! No word on how long the exclusivity clause is expected to last, nor how much Google is forking over in the process, but you best believe this type of situation doesn’t come about cheaply.

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5 comment(s) for this post.

  1. On Aug 28, 2007 @ 8:31 pm, danny Said:

    Does that mean CNN will fail to report any articles that put Google in a negative light? More selective reporting?

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  2. On Aug 28, 2007 @ 9:13 pm, Galvatron Said:

    Cnn the ny times cnbc msnbc cbs. They all can’t be trusted because the do all this selcetive jounalism. I tax fnc an fox news.com.

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  3. On Aug 28, 2007 @ 9:31 pm, Jeff B. Said:

    Yay!???

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  4. On Aug 28, 2007 @ 10:45 pm, victor Said:

    As far as revenue it seems good but as you guys have posted this will most likely induce selective reporting, at least more than before, unless Google really doesn’t do anything wrong from here on in.

    I really can say that without laughing.

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  5. On Aug 29, 2007 @ 4:34 am, Jibi Said:

    I can pretty much guarantee you that CNN.com’s reporting of news will have absolutely NOTHING to do with this deal with Google AdSense. It’s a revenue stream, just like anything else. Last baseball season, did CNN selectively report on the Atlanta Braves when they won games? No. And at that time, the Braves and CNN were both owned by the same company (heck, the Braves Store is still at CNN Center).

    This deal likely stems from recent issues with Google and the Time Warner companies concerning content on YouTube, as well as logical progression to securing funds for one of Time Warner’s only true means of profiting on the web frontier at the moment.

    And on that note, you will likely see this touch other websites within that Time Warner umbrella, both current and future endeavors. For example, AOL.com already utilizes Google search. Google AdSense for such a popular web destination would be a logical next step. And then you have GMail-esque advertising possibilities in AOL.com email, as well. CNN|Pipeline just moved to an ad-based model that’s ‘free’ to watch on the web - opportunity knocking for Google Ad* there? You bet your butt. Play a free game on GameTap? Let’s throw in some ads on there, as well. Honestly, as much of a media company that is Time Warner and Turner Broadcasting and their subsidiaries, I will guarantee you that there will be a sharp increase in ad-revenue from web-based projects. Not only is it logical, but it’s vital to their survival (and any other company that seeks a presence on the New World Web).

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