YouTube to incorporate “overlay ads”
It’s a bit of a catch-22 of sorts. Ads suck, but when someone buys YouTube for $1.76 billion (and happens to be King of Ads), you can expect some advertising to come along with that pricetag. The good news is, though, that unlike many video providers, which air 15 or 30 second ads before the clip called pre-rolls, YouTube will be experimenting with "overlay ads" which will be displayed in the lower portion of the screen for 10 seconds. Think "major TV network semi-transparent logo" on your favorite TV show. Or how about everything Fox whores themselves out for does. The difference, of course, is that these overlays are clickable, even pausing the video in question should you want to know more about the sponsor. The best part, you ask? Revenue is actually going to be split with the video’s owner, who will also have control over the amount of ad content (even weeding out sponsors it doesn’t want advertised) shown on their videos. Of course, it’s also based on how much your video is viewed…so get crackin’!
Sounds like the natural progression to me. Google is the king of Ads and they will be on the leading edge of ads. Splitting revenue with the video owner sounds good but could make somethings more complicated with copyrights.
Well it’s good to have the revenue split but the overlay part might suck. I’ll have to see for myself.
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I hope its not tacky!
Cool new company provides the software to allow the average user to do overlays easily. Not only with YouTube but many other online video sites and still images. It even has a Facebook application. http://www.Overlay.tv is worth taking a look at.