25% of iPhone users are switchers
13 comments
Filed in AT&T, Apple, News
For anyone that thought Jim Balsillie had a point when he contended that Apple was effectively pimping AT&T, take note here. According to a report filed by the American Technology Research firm, roughly 25%, or a full quarter of all new iPhone users were willing to jump ship, paying countless ETFs along the way from their previous carriers, for the privilege of owning a Jesus Phone. If we take the cautious estimate of 500,000 units sold over the release weekend, that gives AT&T a cool 125,000 new subscribers, all gained within a 3 day window. Actual number are likely much higher. This is no mean feat in an industry that is struggling for customer retention and experiencing record high churn levels. AT&T getting pimped? Never that.
On Jul 13, 2007 @ 3:29 pm, mikeyp Said:
hah, beat victor.
Good to see some hard numbers on the users. I also read that article on USA Today shows that they are very happy with their phones.
http://www.usatoday.com/tech/wireless/phones/2007-07-12-iphone_N.htm
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On Jul 13, 2007 @ 4:48 pm, RS Said:
Survey: 50 percent of iPhone purchasers ‘switchers’
Jul. 13, 2007
According to a survey done by Interpret of Santa Monica, CA, half of iPhone purchasers switched from another carrier, and 35 percent of those paid an average of $167 to break an existing cellular contract. Interpret’s chief strategy officer, Jason Kramer, calls the survey findings to be “pretty much off the charts.” In addition to the carrier numbers, 90 percent of iPhone owners said they were “extremely” or “very” satisfied with their phones, while 85 percent said they were also “extremely” or “very” likely to recommend the device to others. Interestingly, three out of ten iPhone buyers were new to Apple, and for an even more surprising 40 percent, the device represents their first iPod.
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On Jul 13, 2007 @ 5:08 pm, victor Said:
eJay I figured you would, well not surprising with these numbers but what about those that didn’t switch how many extended their contract? I feel bad for them.
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On Jul 13, 2007 @ 5:16 pm, Galvatron Said:
heck ibet they all jumped ship from verizen an sprint lol>
this has baeen att stratgy latly to play the device exclusivality card. but notice how some people are willing to wait it out?
as son as that 5 year exclusivality deal with apple wears off thr subscriber intake will be on the decline.
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On Jul 13, 2007 @ 5:43 pm, eJay Said:
@ Galv - This business strategy from someone who can barely spell.
@ victor - sup dood what’s good
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On Jul 13, 2007 @ 6:53 pm, Ominx Said:
@ eJay,
He was probably typing from his iPhone.
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On Jul 13, 2007 @ 7:14 pm, Xevious Said:
@ eJay - LMAO. I’d dig your post if mySQL was working.
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On Jul 13, 2007 @ 7:43 pm, eddybrock Said:
How stupid can verizon be by passing on the IPhone?, They must be kicking them selves in the ass right now after looking the numbers
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On Jul 13, 2007 @ 7:59 pm, b Said:
Is the exclusive contract on the current generation or the iPhone product in general. Could we see new exclusivity contracts with the release of new generations of the iPhone?
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On Jul 13, 2007 @ 8:04 pm, Jeff B. Said:
Once AT&T got bought they un-pimped themselves so to be re-pimped by Apple and Cingular(at&t) is very unlikely.
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On Jul 13, 2007 @ 8:44 pm, mikeyp Said:
Ominx
Galvatron is notorious for not being able to spell. hes on an 8700 so no iphone for him.
b, its for the iphone so it included all models withing 5 years.
I think you will see that bb and nokia will try to hype their products like this but no one will match the apple hype machine, and at 85% happy with the product the iphone will be hard to beat.
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On Jul 14, 2007 @ 4:23 am, Galvatron Said:
itunes suxors and I have an 8800 now.
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On Jul 14, 2007 @ 9:21 am, Chris Said:
I switched from Sprint and I gotta say that I am pretty happy that I did. I’ve got out of contracts before so I’m not worried about a contract at all. My iPhone is great! Its almost like its tailored for me so I will not be returning it.
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