AT&T iPhone launch deets: crowd control
Let’s say you work at an AT&T store somewhere as a sales rep. How are you ever going to combat those unruly, apple-loving, crazed citizens on June 29th? One word. Stanchions. You know, the stuff they line up on the sides of red carpets? But Diddy ain’t comin’ through, just regular people trying to get their iPhone fix. We told you about all AT&T stores closing at 4:30PM, and reopening at 6:00PM, and now it is confirmed in the this very document once again. One more confirmation from the leaked doc, is that AT&T stores should "inform landlords in all locations (except enclosed malls) that your store hours will be extended until 10:00PM on Friday, June 29th." There is also an extremely cheesy mock conversation with what stores should tell their landlords to try and con them to let them stay open late. Well, have fun guys. Apple has made it so every single person in America can drop by an AT&T store after normal business hours and pick an iPhone up right there. What about inventory? It has been rumored that all AT&T stores are receiving between 100-250 handsets in the first initial shipment. But those will be gone by 6:02PM. Hit the documents below!
Crowd Control [PDF link]
Sample Dialogue [PDF link]
On Jun 20, 2007 @ 12:53 pm, alex Said:
It would be nice to actually include the images to what your talking about, instead of talking about including them and not.
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On Jun 20, 2007 @ 1:18 pm, eJay Said:
God i’m im so excited for this I can just slam my head into the wall. I cant believe another 9 days and the iPhone will be mine. Ohh yes it will be mine..
P.S @ bye_bye_jack - Yea I do hope they have 100-250 so I dont miss it
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On Jun 20, 2007 @ 1:25 pm, bye_bye_jack Said:
2K locations nationally or something like that. Give each one 150 on average for 300K at launch. Sounds like a good, round, production-run possible number.
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On Jun 20, 2007 @ 1:26 pm, Jokii Said:
Lmao this is fuunny I looove cingular…uh I don’t know about at&t, unless 24 hour customer service is back. But this is ridiculous lol, it sounds kinda scary good thing that job didn’t work out as a summer rep. Guess we’ll have to wait and see how crazy its gonna get I’m off that day so I’ll be across the street at a T-mo store with my popcorn lol.
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On Jun 20, 2007 @ 1:44 pm, Fa Said:
What about Apple stores? I thought Apple stores are going to be selling the iPhone too.
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On Jun 20, 2007 @ 1:46 pm, The Boy Genius Said:
They will be. This document specifically talks about AT&T stores. While Apple stores should be selling the iPhone at 6:00PM as well, their launch plans might differ.
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On Jun 20, 2007 @ 1:46 pm, doyouflip Said:
I’m an admitted Apple enthusiast (call me a fanboy if you’re into that kind of thing) but I honestly don’t think every store is going to be swarmed with hundreds of people trying to buy this thing. My (uninformed) guess is that 2/3 of traffic will be people who just want to see and play with it and maybe 1/20 will be people hoping to resell them on ebay.
However, I guess it’s best that they plan for a best-case scenario versus being less prepared like some of the recent video game console launches.
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On Jun 20, 2007 @ 2:21 pm, victor Said:
I just want this to be done with so much iPhone is driving me nuts. I already know too much about a phone I don’t want.
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On Jun 20, 2007 @ 3:08 pm, J Said:
Amen. I am also sick of the
“iphone is teh suxorz!1!1!!1!@!”
“DIAF WINDOZ fanboy”
“omg I am just saying that the keyboard is way lame”
conversations that every message board turns into
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On Jun 20, 2007 @ 3:32 pm, eJay Said:
Hmm J I dont remember you posting here before. –/>MAYBE IF BOY GENIUS PUT THE COMMENTATOR LEADER BOARD BACK
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On Jun 20, 2007 @ 3:33 pm, eJay Said:
UP
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On Jun 20, 2007 @ 3:37 pm, Tim Said:
BG, do you think employees at Apple stores will be trained to activate/credit check/port phone numbers for ATT on the spot June 29? Or will you have to purchase the iPhone, and activate it later with ATT?
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On Jun 20, 2007 @ 7:15 pm, JJLO Said:
I am so ready for this launch to come and go.
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On Jun 20, 2007 @ 7:49 pm, Mac Spec Said:
Apple store employees have not yet received training or info on activating the iPhone. We have an AT&T store in our mall, not far from our Apple Store. Will be interesting to see if the crowds clash or overlap.
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On Jun 20, 2007 @ 9:02 pm, Matt Said:
I went to the AT&T store in a mall near my house and they said there will be wristbands handed out before they close at 4:30 to whoever says they want to purchase one.
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On Jun 21, 2007 @ 3:56 am, sean76 Said:
As far the number of units a store gets, it’s all speculation right now! I’ve heard 40 units for most stores on the 29th, but it’s been said that stores could also receive up to 100-150 units to satisfy initial first day demands. We’ll all just have to wait and see as usual! I think stores getting 5 or 6 units is a little extreme and probably won’t happen. But it should definitely be interesting to see how the stores handle the crowds, I’ll be there for sure on the 29th picking one up to play with over the weekend!
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On Jun 21, 2007 @ 8:08 am, Paul Said:
Now you can even use your face to win an iPhone! nice contest… check it out
http://www.useyourface.com
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On Jun 21, 2007 @ 10:11 am, Ted Said:
Victor, Sounds like you need iLife.
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On Jun 21, 2007 @ 10:21 am, James Said:
The word is that today is the day Apple employees get the training specific to the iPhone’s release…. I guess we’ll wait and see, right?
Me, I am watching the opensource knock-off, the Moko. Check it out at http://www.openmoko.org.
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On Jun 21, 2007 @ 10:36 am, victor Said:
@Ted I do but I enjoy reading blogs and all the iPhone hoopla is now getting annoying. And as a test of my life, I train 3/4 days a week for what you might ask. Triathlons so a life I have just that the patience with this has run out.
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On Jun 21, 2007 @ 10:41 am, victor Said:
@Ted sorry but I just s@@@ on my self I reread what you wrote you were making a joke. I had missed the i infront of life so. Sorry, good one though.
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On Jun 21, 2007 @ 11:45 am, Law Said:
this site is so ghetto. he converts a pdf into a rasterized jpeg to put his logo on it to convert it back to a pdf.. just keep it a jpeg or a png or keep your freaking brands off it.
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On Jun 21, 2007 @ 1:10 pm, Tristan Said:
The question is, will Apple Stores be getting more or less units than AT&T stores? I have a choice of going to either and don’t know which one to go to!
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On Jun 21, 2007 @ 2:53 pm, Eager 1 Said:
I went into an apple store on Saturday in atlanta, ga and they said that Apple has worked it out with ATT so that they can activate phones in store. I had the same concern… They said that they took an hour long process and turned it into a 10 minute proces…how that is possible, I’m not sure. But I honestly got that info from an Apple Employee!
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On Jun 21, 2007 @ 4:34 pm, eager 1 Said:
I went to an Apple Store near my house in ATL, GA and they said that they have worked it out with ATT to set up activation in store so that you will not have to buy the phone and activate at a later date. you should be able to activate it in store!!! At the time of purchase!
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