Nokia launches Bluetooth-enabled N95 campaign
It looks like Nokia saw Apple’s recent iPhone ad campaign as a challenge. The Finnish cell phone company is set to unleash their biggest marketing blitz yet, targeting New Yorkers with a bevy of N95 specific ads. The campaign will consist of street teams, billboards, and print ads, all of which are pretty much par for the ad blitz course. The innovation, however, comes in the form of Bluetooth-enabled bush shelters. The wireless bus stops will allow users with Bluetooth phones to download free music to their handsets. It’s unclear if Nokia has commissioned special N95 specific songs (Imagine Mims chanting This Is Why I’m Hot in Finnish), but who can argue with free tracks? Regardless of how well the iPhone, it’s keyboard, and it’s battery, ultimately perform the impending release has certainly forced the competition to bring their A-game.
If Nokia really wanted to make a push at the iPhone market, they would have made a US 3G version. Yes, the iPhone is only EDGE, but is Nokia wanted to really sway US consumers, that (3G) would have made it an iPhone killer for sure.
I love that Apple has made other companies push to be more user friendly and even giving more to the customers. I would like to see how this works and what artist they get. And maybe not Mims but some one that would be better would could be Jay-Z or even Pharell.
americans still don’t like symbian. free music or not.
they need to make this phone more affordable but then again the specs on the n95 is a deserved price unlike the specs of iphone 2mp phone for 499-599. You can get a 8gb or 4gb micro sd for cheap so imagine how much you can save.
We will get better phones all the way around.
I’m American and love Symbian. But I’m from the dumb phone world which is where 80% of Americans are right now. It’s not the Americans but the U.S. carriers who hate symbian, maybe it’s all those wifi equipped phones that do voip that scare them along with pressure from Microsoft to be the standard operating system platform.
@jack I doubt that it is that they don’t like it, rather they would prefer certain features be included, I like the n95 and if supported a bit more as far as email or webbrowsing I would get it.
@coldcc the cost is not an issue I thing the fact that it has no 3G(not supported in US) it makes it hard, at least for me, to adopt. Although the iPhone doesn’t either. Now you are right the cards are cheap and if you are like me that isn’t as important, I use my DAP to listen to music, so I can live with that. I currently use the BB8700 and like the keyboard but would love 3G speeds and even GPS, looking forward to the 9XXX.
Microsoft is certainly not the answer.
As Jake said the carriers are the ones that fear the symbian OS. They like control and restrictions symbian can give them that but not the way they might like it. That is my idea, I could be wrong.
As an American, I like Symbian too! But I am the only one among my friends and associates that has ever owned a Symbian phone. Most of the folks I know have RAZRs
Sorry that was a bit OT. I think this is a pretty cool campaign. It reminds me of the Nintendo DS campaign – where they set up DS zones (at McDonald’s and other places?) that would allow kids to download game demos.
I don’t know how successful it will be in getting *more* people to buy the N95 (and how many users fall into the N95 range anyway?), but it will make the current owners a bit happier.