Goodbye Cingular, Hello AT&T

Posted by Joshua Karp on May 23, 2007 8:28 am 10 comments

Filed in AT&T, News

The Cingular brand name is officially dead, gone, swimming with the fishes. By the end of this week all 1,800 Cingular corporate stores will have been rebranded to AT&T. Cingular has meant a lot of things to a lot of people. Hot phones, horrible service, botched launches, ~~Video Share~~, and much much more. AT&T is re-adopting their corporate name right in time for the upcoming Apple iPhone launch, which is sure to cement the AT&T brand into every home, brothel, and trailer park in the United States. It’s a bit much to say that the good old "jack" will be sorely missed, but these store renovations mark the last in a rapid fire string of events that have certainly altered the fabric of American wireless carriers. Oh how melodramatic.

10 comment(s) for this post.

On May 23, 2007 @ 8:53 am, chris Said:

wow just when i was thinking cingular was on top i guess i was wrong. man im sad to see cingular go i honestly have to say they have been good to me evem though there major strict and super expensive ive never had no problems with them at all. it just sucks because even though i see the commercials that are like cingular rebranding to att it still hasnt hit me but oh well.

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On May 23, 2007 @ 9:00 am, rebound Said:

What do ya know…

I left AT&T Wireless for Cingular in 2003. Cuz AT&T had poor coverage and more expensive rates than Cingular.

Just goes to show. Where ever you go, there you are…

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On May 23, 2007 @ 10:25 am, Victor Atehortua Said:

They are like a really bad (X) even if you think you are with someone else they still show up.

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On May 23, 2007 @ 10:26 am, Mike on the tower Said:

What is actually changing besides the name? Same people, same infrastructure, etc, no?

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On May 23, 2007 @ 10:27 am, anonymous Said:

Cingular actually acquired AT&T wireless, not the other way around. Cingular chose to keep the AT&T name and get rid of their name because the AT&T has more brand recognition.

http://atlanta.bizjournals.com/atlanta/stories/2004/10/25/daily16.html

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On May 23, 2007 @ 11:13 am, joshie Said:

So than att is still a cingular force just with a different name?

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On May 23, 2007 @ 11:14 am, joshie Said:

So than att is still a cingular force just with a different name? Same service/coverage?

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On May 23, 2007 @ 11:20 am, Mark Said:

What’s in a name? Cingular actually bought AT&T wireless several years ago, and got everything but the name. Cingular was jointly owned by SBC and Bell South. SBC aquired the rest of AT&T (and their name) recently and now they have merged with Bell South.

Now that Cingular is wholly owned by “The New” AT&T (Formerly SBC) It makes sense that they want to consolidate all their names into one. Like it or not, AT&T has worldwide name recognition. Not so with SBC, Bell South or Cingular.

But what else is changing? Nothing. This is still the same company, just with a different name.

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On May 23, 2007 @ 12:38 pm, rebound Said:

The new (A)merican (T)elephone & (T)elegraph…

I wonder if that is still somewhere in there corperate charter or something

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On May 23, 2007 @ 2:08 pm, bye_bye_jack Said:

this is actually good news for those living in AT&T landline markets. They will truly benefit from great prices and awesome products and services that are now possible between the segments.

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